Course information

AI Tools in Performance Marketing Training Course Outline

Module 1: Introduction to AI in Performance Marketing

  • AI Technologies and their Impact on Performance Marketing
  • Benefits and Limitations of AI in Performance Marketing
  • Key AI Tools for Performance Marketing

Module 2: AI-powered Targeting

  • Audience Segmentation and Targeting
  • Machine Learning and Predictive Analytics
  • Creating Targeted Campaigns Using AI-Powered Tools

Module 3: AI-powered Optimisation

  • Role of AI in Campaign Optimisation
  • Automated Bidding and Budget Allocation
  • Implementing AI-Powered Optimisation Strategies

Module 4: AI-powered Measurement and Attribution

  • Importance of Accurate Measurement and Attribution
  • Multi-Touch Attribution and AI-Powered Measurement
  • Implementing AI-Powered Measurement and Attribution Strategies

Module 5: Ethical Considerations in AI-Powered Performance Marketing

  • Ethical Implications of Using AI in Performance Marketing
  • Potential Biases in AI Algorithms and their Impact on Targeting and Optimisation
  • Ethical Guidelines for Using AI in Performance Marketing

Module 6: Advanced AI-Powered Performance Marketing Techniques

  • Advanced AI-Powered Techniques for Performance Marketing
    • Natural Language Processing
    • Image Recognition

Module 7: Implementing AI-Powered Performance Marketing in an Organisation

  • Key Considerations for Implementing AI-Powered Performance Marketing in an Organisation
    • Cost
    • Infrastructure
    • Talent
  • Developing a Roadmap for Implementing AI-Powered Performance Marketing

 

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Who should attend this AI Tools in Performance Marketing Training Course?

The AI Tools in Performance Marketing Training Course is tailored for professionals seeking to enhance their skills in the field of performance marketing using AI-driven technologies. This training is particularly relevant for the following professionals:

  • Digital Marketers
  • Marketing Managers
  • Data Analysts
  • E-commerce Managers
  • Content Strategists
  • Social Media Managers
  • Marketing Automation Specialists

Prerequisites of the AI Tools in Performance Marketing Training Course

There are no formal prerequisites for attending the AI Tools in Performance Marketing Training Course. However, a basic understanding of digital marketing concepts and familiarity with common marketing tools can be beneficial.

 

AI Tools in Performance Marketing Training Course Overview

Performance Marketing plays a pivotal role in keeping organisations competitive, and the integration of AI tools is indispensable for targeting the right audiences, optimising campaigns for improved ROI, and accurately measuring performance. Professionals in the marketing domain, especially those engaged in performance marketing, should prioritise mastering AI tools to stay competitive.

The importance of this subject lies in its ability to provide organisations with tangible benefits such as enhanced campaign performance and a competitive advantage. The course covers the latest AI technologies, offering insights into how these tools can improve targeting, optimisation, and measurement strategies for better marketing outcomes.

The 1-day AI Tools in Performance Marketing Course by the Knowledge Academy equips delegates with practical knowledge to leverage AI tools effectively. Delegates will gain insights into the latest AI technologies and their application in performance marketing, enhancing their targeting, optimisation, and measurement capabilities.

Course Objectives

  • To understand the role of AI tools in enhancing performance marketing efforts
  • To learn about the latest AI technologies and their application in marketing
  • To gain knowledge and skills for effective targeting, optimisation, and measurement strategies using AI tools
  • To empower professionals to implement AI tools in their organisations’ performance marketing campaigns
  • To provide practical insights into leveraging AI tools for improved ROI and campaign performance

Upon completion of this course, delegates will benefit from enhanced skills in utilising AI tools for Performance Marketing, contributing to improved campaign performance and ROI. Furthermore, they will gain insights into data-driven decision-making processes, bolstering their ability to strategise and execute effective marketing campaigns.

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What’s Included in this AI Tools in Performance Marketing Training Course?

  • World-Class Training Sessions from Experienced Instructors
  • AI Tools in Performance Marketing Certificate
  • Digital Delegate Pack

Why choose us

Our Hamburg venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Hamburg, officially known as ‘Freie und Hansestadt Hamburg’ (Free and Hanseatic City of Hamburg), is the second largest city is Germany. The city is populated with approximately over 1.7 million residents. Like other cities across Germany, education in Hamburg is compulsory for children; it follows the German educational system and is divided into four levels: Kindergarten Education, Primary Education, Secondary Education, and Higher Education. Kindergarten is for children aged from three to 6. Elementary School (Grundschule) is from Grade 1 to Grade 4. After Elementary School, children can go onto one of the three types of schools, Hauptschule, Realschule or Gymnasium, depending on their academic ability from Grades 5 to 9 or 10 and is compulsory up to the age of 18.

The school system in Hamburg is managed by the Ministry of Schools and Vocational Training (Behörde für Schule und Berufsbildung). There is over 240 Primary School and nearly 200 Secondary Schools with over 160,000 students attending every year. The city also has many private colleges as well as religious and special-purpose institutions including the Helmut Schmidt University (formerly known as the University of the Federal Armed Forces Hamburg). Hamburg is home to the International School of Hamburg, which is one of the oldest international schools in Germany.

Hamburg also provides Higher Educations for students who wish to further their education with over 15 universities. There is over 70,000 students attending these universities including over 9,000 foreign students. Hamburg universities are both public and private for students. The public universities are: the University Medical Centre of Hamburg-Eppendorf, the University of Music and Theatre, the Hamburg University of Applied Sciences, the Hamburg University of Technology, and finally the University of Hamburg (Universität Hamburg) which is the largest university in Hamburg; Hamburg also offers private universities including the Bucerius Law School. 

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Address

HafenCity,

Am Kaiserkai 1,

Hamburg, Germany

T: +49 8000101090

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Artificial Intelligence Tools Training | AI Tools In Performance Marketing Training in Hamburg. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Artificial Intelligence Tools Training | AI Tools In Performance Marketing Training in Hamburg, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Experience the most sought-after learning style with The Knowledge Academy's Artificial Intelligence Tools Training | AI Tools In Performance Marketing Training in Hamburg. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Artificial Intelligence Tools Training | AI Tools In Performance Marketing Training in Hamburg sessions.

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Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

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Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

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Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Artificial Intelligence Tools Training | AI Tools In Performance Marketing Training in Hamburg FAQs

Please arrive at the venue at 8:45am.
There are no formal prerequisites for attending this AI Tools in Performance Marketing Training course.
This training is designed for anyone who wants to learn how to use AI tools to enhance the performance of marketing campaigns and achieve a better return on investment.
We are able to provide support via phone & email prior to attending, during and after the course.
This course is [ ] day(s)
The training fees for AI Tools in Performance Marketing Training certification in Hamburg starts from €2295
The Knowledge Academy is the Leading global training provider for AI Tools in Performance Marketing Training.
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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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