SAP Marketing Cloud in Basel

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SAP Marketing Cloud Training

Basel

SAP Marketing Cloud Training in Basel enables learners to apply SAP marketing tools that support data driven engagement and improved customer targeting. This course covers segmentation, customer insights, and campaign execution.

Learn how to target groups in customer segmentation
Understand about campaign management and their types
Gain an understanding of business roles and authorisations

Dates & Prices

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SAVE 62% BLACK FRIDAY

SAP Marketing Cloud Training Black Friday Offers

SAP Marketing Cloud Training is part of our Black Friday sale. Lock in 62% off now, choose online, classroom or onsite training, and schedule your course any time through 2027. Group bookings save up to 60%.

FROM CHF995 ~~CHF2,595~~ SAVE CHF1,600

Offer ends 27 November 2026

SAP Marketing Cloud Training Overview

Course syllabus

Who it’s for

What’s included

FAQs

SAP Marketing Cloud Training Course Outline

Module 1: Introduction and Overview

Introduction to SAP Marketing Cloud
Architecture and User Provisioning
Business Roles and Authorisations
Steps to Implementation

Module 2: Consumer and Customer Profiling

Key Capabilities
Data Model and Merging Logic
Best Practices for Data Sources
Extensibility
Custom Fields and Custom Logic

Module 3: Segmentation

Key Capabilities
Target Groups
Segmentation Configuration
Creating Segmentation Profiles and Objects
Extensibility in Segmentation
Custom Fields, Custom Objects and Custom Views
Extensibility in Target Groups

Module 4: Scores

Introduction to Scores
Architecture and Components
Rule-Based Scores
Extensibility of Rule-Based Scores
Predictive Scores
Creating a Model Fit
Success Reporting
Extensibility of Predictive Scores

Module 5: Campaign Management

Introduction to Campaign Management
Campaign Types
Content Studio Features
Marketing Permissions
Suppression Rules
Extensibility
Marketing Areas in Campaign Execution
Integration

Who should attend this SAP Marketing Cloud Training?

This SAP Marketing Cloud Course is designed for anyone who wants to learn about SAP Marketing Cloud. The following professionals can benefit from attending this SAP Course:

Marketing Managers
Digital Marketing Professionals
Campaign Managers
Customer Engagement Specialists
CRM (Customer Relationship Management) Professionals
Marketing Analysts
Marketing Automation Specialists
Customer Experience Managers

Prerequisites of the SAP Marketing Cloud Training

There are no formal prerequisites for the SAP Marketing Cloud Training Course. However, having a foundational understanding of marketing principles and concepts can be advantageous for delegates.

SAP Marketing Cloud Training Course Overview

SAP Marketing Cloud refers to a suite of software solutions and tools developed by SAP to revolutionise the way businesses plan, execute, and analyse their marketing activities. SAP Marketing Cloud is an integral part of the broader SAP Customer Experience (CX) suite, which is dedicated to delivering outstanding customer experiences across all touchpoints.

The significance of SAP Marketing Cloud proficiency lies in its ability to equip businesses and organisations with the tools and capabilities needed to create targeted, personalised marketing campaigns, measure their impact, and optimise marketing strategies. In an era where customer engagement is a top priority, professionals with expertise in SAP Marketing Cloud are highly sought after.

This 1-day SAP Marketing Cloud Training Course by The Knowledge Academy is designed to provide delegates with comprehensive, real-time insights into customer behaviour, enabling businesses to better understand their customers and personalise interactions across all channels throughout the customer journey. Delegates will acquire the knowledge and skills needed to boost conversion rates and cultivate customer trust effectively.

Course Objectives

To get an overview of SAP Marketing Cloud, its key features, and benefits
To learn to use the SAP Marketing Cloud to create and manage marketing campaigns
To use the SAP Marketing Cloud to segment and target customers
To understand the processes involved in using the SAP Marketing Cloud to measure and report on the performance of marketing campaigns
To prepare for a career in SAP Marketing Cloud consulting or implementation

By the end of this SAP Course, delegates will not only have a deep understanding of SAP Marketing Cloud but will also be well-prepared to apply this knowledge immediately in their professional roles.

What’s included in this SAP Marketing Cloud Training?

World-Class Training Sessions from Experienced Instructors
SAP Marketing Cloud Training Certificate
Digital Delegate Pack

Hands-On Labs: Included as part of our online instructor-led delivery, these labs provide real-world exercises in a simulated environment guided by expert instructors to enhance your practical skills.

Train Your Workforce

Looking for SAP Marketing Cloud Training in-house or onsite training in Basel? We specialise in corporate group training and bulk bookings for organisations of all sizes in Basel. Our trainers deliver tailored sessions at your premises, online, or hybrid, with best price guarantee, group discounts and flexible scheduling to train your team.

Our Basel venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Basel is located at the intersection of the Swiss, French and German borders, and with a population of over 530,000 it is the third largest city by population in Switzerland. Basel is also home to Switzerland’s oldest university, the University Of Basel which was established in 1460. Famous employees of the University include Erasmus, Friedrich Nietsch and Jacob Burckhardt. The city also holds the FHNW Academies of Art and Design, Music and Business. In addition to these institutions there are also over 100 primary and secondary schools, several international schools and over 60 libraries. Basel is also a popular tourist destination due to its stunning gothic architecture, its various churches and monasteries and its extensive museum and archive collections. The Basel Zoo is also the main tourist attraction in the area and the second most visited tourist attraction in the whole of Switzerland.

Ways to take SAP Marketing Cloud Training in Basel

Classroom

Face to face with your trainer in a small group, at our Swissotel Le Plaza venue in Basel.

Best for: people who learn best in the room.

1 day · next Fri 13 Nov 2026

See classroom dates

Live Online

The same live course from home, with a live instructor and other delegates. Mirrors the classroom schedule.

Best for: starting soon, without travel.

1 day · next Fri 13 Nov 2026

See live online dates

Online Self-Paced

Study 24/7 on your own schedule through our learning platform, with progress tracking.

Best for: fitting study around work.

90 days of access

See self-paced options

Onsite

We bring the course to your team, at your premises, online or hybrid, on dates that suit you.

Best for: groups and bulk bookings.

Tailored to your team

Get a team quote

SAP Marketing Cloud Training Schedule in Basel

Classroom · Basel Soonest

Next: Fri 13 Nov 2026

1 date in 2026 · 1 day · CHF3,895

View classroom dates

Live Online · Same trainer and syllabus

Next: Fri 13 Nov 2026

5 upcoming dates · 1 day · CHF2,495

View online dates

Classroom · Basel

Online Instructor-Led

Online Self-Paced

Onsite

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Package deals for SAP Marketing Cloud Training in Basel

Our training experts have compiled a range of course packages on a variety of categories in SAP Marketing Cloud Training, to boost your career. The packages consist of the best possible qualifications with SAP Marketing Cloud Training, and allows you to purchase multiple courses at a discounted rate.

SAP Marketing Cloud in Basel FAQs

What is SAP Marketing Cloud?

SAP Marketing Cloud is a cloud-based solution that enables businesses to deliver personalised marketing experiences by integrating customer data, analytics, and campaign management across various channels.

What are the benefits of taking this SAP Marketing Cloud Training?

The benefits of this course include mastering personalised marketing strategies, improving customer engagement, enhancing data-driven decision-making, and increasing your qualifications for roles in digital marketing and customer experience management.

What does SAP Marketing Cloud Certification aim to achieve?

The certification validates your ability to effectively use SAP Marketing Cloud to manage marketing campaigns, analyse customer behaviour, and deliver personalised marketing experiences.

Which individuals or roles require SAP Marketing Cloud Certification?

Marketing professionals, digital marketers, CRM specialists, and IT professionals involved in marketing technology and customer engagement strategies require this certification.

Are there any prerequisites to attend this SAP Marketing Cloud Training?

There are no formal prerequisites for the SAP Marketing Cloud Course. However, having a foundational understanding of marketing principles and concepts can be advantageous for delegates.

What is the significance of holding SAP Marketing Cloud Certification?

The certification enhances your credibility, demonstrates your expertise in personalised marketing, and improves your career prospects in digital marketing and customer experience roles.

What is included in this SAP Marketing Cloud Course?

This course comes with a 1-day training session from experienced trainers, a digital delegate pack, and a certificate upon completion of the course.

What is the duration of this SAP Marketing Cloud Course?

The duration of this course spans 1-day.

Do you offer 24/7 support for this SAP Marketing Cloud Course?

Yes. The Knowledge Academy offers 24/7 support for delegates before, during, and after this course.

Do you provide a self-paced SAP Marketing Cloud Training Course Online?

The Knowledge Academy provides flexible self-paced training for these courses. Self-paced training is beneficial for individuals who have an independent learning style and wish to study at their own pace and convenience.

What kind of jobs can I expect based on this SAP Marketing Cloud Course?

Jobs available after this course include Digital Marketing Specialist, SAP Marketing Cloud Consultant, CRM Manager, and Customer Experience Manager.

Do you provide corporate training for this SAP Marketing Cloud Course?

Yes, we offer tailored corporate training courses that can be customised to meet the specific needs of an organisation and its employees.

What will I learn in this SAP Marketing Cloud Training?

You’ll learn to manage customer data, create personalised marketing campaigns, analyse customer behaviour, and leverage SAP Marketing Cloud for optimised marketing strategies.

Who should attend these SAP Marketing Cloud Training Courses?

Marketing professionals, CRM specialists, digital marketers, and IT professionals looking to enhance their skills in marketing technology should attend this course.

Who should I contact if I am unable to access this SAP Marketing Cloud Course?

Should you encounter any difficulties accessing the course materials, our customer support team is available to assist and promptly resolve any issues you may encounter.

Why should I take this SAP Marketing Cloud Course?

The course equips you with the skills to optimise marketing strategies, improve customer engagement, and advance your career in digital marketing and CRM.

What is the qualification required for this SAP Marketing Cloud Training Course?

No formal qualifications are required, but a marketing or CRM systems background is beneficial.

What to do after this SAP Marketing Cloud Training Course?

After completing the course, consider obtaining SAP Marketing Cloud Certification. This will allow you to apply your skills to real-world marketing projects or further your expertise in advanced SAP modules.

Do you need SAP Certification before completing SAP Marketing Cloud Training?

No, prior SAP Certification is not required, but relevant experience or foundational knowledge of SAP systems can be beneficial.

What is the cost/training fees for SAP Marketing Cloud Training in Basel?

The training fees for SAP Marketing Cloud Training in Basel starts from CHF2495

Which is the best training institute/provider of SAP Marketing Cloud Training in Basel?

The Knowledge Academy is one of the Leading global training provider for SAP Marketing Cloud Training.

What are the best SAP Training courses in Basel?

Please see our SAP Training courses available in Basel

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Why choose The Knowledge Academy

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

Many delivery methods

Flexible delivery methods are available depending on your learning style.

High quality resources

Resources are included for a comprehensive learning experience.

Our Clients

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water