Marketing Research Training in Lausanne

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Marketing Research Training

Lausanne

Marketing Research Training in Lausanne enables learners to develop skills to gather, analyse, and interpret market data. Learn how to research, use qualitative and quantitative methods to understand customer insights and make informed decisions that drive long-term business growth.

Explore advanced research methodologies and data collection techniques
Learn to analyse market trends and identify opportunities for growth
Design effective market research surveys with this Marketing Research Training

Dates & Prices

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SAVE 57% BLACK FRIDAY

Marketing Research Training Black Friday Offers

Marketing Research Training is part of our Black Friday sale. Lock in 57% off now, choose online, classroom or onsite training, and schedule your course any time through 2027. Group bookings save up to 60%.

FROM CHF595 ~~CHF1,395~~ SAVE CHF800

Offer ends 27 November 2026

Marketing Research Training Overview

Course syllabus

Who it’s for

What’s included

FAQs

Marketing Research Training Course Outline

Module 1: Introduction to Marketing Research

Who Needs Market Research?
New Roles for Market Research
Effect of Regional Culture on the Use of Market Research
Use of Market Research in Business Models and Frameworks
Consumer and Business-to-Business Market Research
Scope of Market Research Information
Quantitative and Qualitative Research
Market Research Process
Organisation of Market Research

Module 2: Market Research Design

What is Worth Researching?
Market Research Suppliers
Market Research Brief: A Statement of the Problem/Opportunity
Market Research Proposal: The Return of Brief (ROB)
Information Required
Accuracy
Budget
Timetable
What to Expect in a Proposal (Return of Brief)?

Module 3: Uses of Market Research

Understanding Markets and Customers
Understanding and Developing the Offer
Positioning the Brand and Communications

Module 4: Qualitative Research

What is Qualitative Research?
Tools of Qualitative Research
When to Use Qualitative Research
Uses of Qualitative Research

Module 5: Quantitative Research

What is Quantitative Research?
Determining the Size of the Sample
Tools of Quantitative Researcher
What is Quantitative Research Used for?
Analysing Quantitative Research

Module 6: Using Market Research to Segment Markets

Why Use Market Segmentation?
Types of Segment Approach Qualitative/Judgement-Based Approach
Quantitative Methods
Successfully Embedding Segmentation Within a Client Organisation

Module 7: Using Market Research Improve a Brand Position

Research at the Birth (and Re-Birth) of a Brand
Researching New Visual Identities
Brand Health Monitoring
Other Topics Covered as Part of Brand Tracking Studies
Research Design of Brand Tracking Studies
Brand Positioning
Valuing Brands Equity

Module 8: International Market Research

Seeing Things More Clearly
Structure of the Global Market Research Industry
Response Rates Internationally
Measuring Attitudes Across Nations
Coordinating Multi-country Studies
Using Desk Research (Secondary Research) to Carry Out International Market Research

Who Should Attend this Marketing Research Training Course?

The Marketing Research Course is designed for professionals who want to strengthen their knowledge and expertise in the field of market research. This Course will benefit various professional roles, such as:

Market Research Analysts
Marketing Managers
Product Managers
Brand Managers
Business Development Managers
Consumer Insights Specialists
Strategic Planners
Marketing Consultants

Prerequisites of the Marketing Research Training

There are no formal prerequisites to attend the Marketing Research Training. However, a basic knowledge of research methods and statistics would be beneficial.

Marketing Research Training Course Overview

Marketing Research Training introduces delegates to the principles of understanding customer needs and evaluating product or service viability. It explains how structured research supports informed decision-making and strategic planning in data-driven business environments.

This training supports professionals across marketing, analysis, and strategy roles. It builds the ability to extract meaningful insights from data, understand market trends, and align decisions with customer demand and business objectives.

This 1-Day course offered by The Knowledge Academy enables delegates to apply marketing research techniques with confidence. Through focused learning and practical examples, delegates gain the skills to conduct research effectively and use insights to drive successful marketing strategies.

Marketing Research Training Course Objectives

To understand the fundamentals of market research methodologies
To learn how to design and implement effective surveys and data collection strategies
To analyse and interpret data to derive actionable insights
To explore the role of market research in shaping marketing strategies
To gain hands-on experience in using market research tools and techniques
To develop the skills to present research findings in a compelling and impactful manner

Upon completion of the Marketing Research Course, delegates will emerge with a comprehensive understanding of market research, enabling them to make data-driven decisions that enhance their marketing strategies and contribute to overall business success.

What’s Included in this Marketing Research Training Courses?

World-Class Training Sessions from Experienced Instructors
Marketing Research Certificate
Digital Delegate Pack

Train Your Workforce

Looking for Marketing Research Training in-house or onsite training Lausanne. We specialise in corporate group training and bulk bookings for organisations of all sizes. Our trainers deliver tailored sessions at your premises, online, or hybrid, with best price guarantee, group discounts and flexible scheduling.

Approved supplier to 53,536 organisations

The Knowledge Academy is an approved training supplier to 53,536 organisations across the UK, Europe, North America and Australia, so most buyers can book through their existing purchasing process with no new supplier setup.

Our Lausanne venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Lausanne with over 400,000 inhabitants is situated on the shores of Lake Geneva, and is the capital of the canton of Vaud in Switzerland. The city is located in the French-speaking part of Switzerland and is famous for hosting the International Olympic Committee. In terms of higher education, the city offers the University Of Lausanne, which was established in 1537 and has over 13,000 students of 120 different nationalities. From 2004-2008 The University of Lausanne was ranked as the number 1 University in the country. Lausanne offers many important museums such as the Collection de ‘’art brut and eight large libraries. Lausanne is particularly known for its stunning architectural buildings such as the Notre-Dame Cathedral and the Beau-Rivage Palace making it a popular tourist destination.

Ways to take Marketing Research Training in Lausanne

Classroom

Face to face with your trainer in a small group, at our Tulip Inn Lausanne-Beaulieu venue in Lausanne.

Best for: people who learn best in the room.

1 day · next Fri 12 Feb 2027

See classroom dates

Live Online

The same live course from home, with a live instructor and other delegates. Mirrors the classroom schedule.

Best for: starting soon, without travel.

1 day · next Thu 26 Nov 2026

See live online dates

Online Self-Paced

Study 24/7 on your own schedule through our learning platform, with progress tracking.

Best for: fitting study around work.

90 days of access

See self-paced options

Onsite

We bring the course to your team, at your premises, online or hybrid, on dates that suit you.

Best for: groups and bulk bookings.

Tailored to your team

Get a team quote

Marketing Research Training Schedule in Lausanne

Classroom · Lausanne

Next: Fri 12 Feb 2027

4 dates in 2027 · 1 day · CHF2,795

View classroom dates

Live Online · Same trainer and syllabus Soonest

Next: Thu 26 Nov 2026

5 upcoming dates · 1 day · CHF1,395

View online dates

Classroom · Lausanne

Online Instructor-Led

Online Self-Paced

Onsite

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Package deals for Marketing Research Training in Lausanne

Our training experts have compiled a range of course packages on a variety of categories in Marketing Research Training, to boost your career. The packages consist of the best possible qualifications with Marketing Research Training, and allows you to purchase multiple courses at a discounted rate.

Marketing Research Training in Lausanne FAQs

What is included in this Marketing Research Course?

In this training course, delegates will have intensive training with our experienced instructors, a digital delegate pack consisting of important notes related to this course, and a certificate after course completion.

What benefits will I get from this Marketing Research Training?

You will gain in-depth knowledge of research methodologies, data analysis, and market insights, enabling you to make informed decisions, enhance marketing strategies, and deliver better outcomes for your organisation.

What are the prerequisites required for this Marketing Research Training?

There are no formal prerequisites to attend the Marketing Research Training. However, a basic knowledge of research methods and statistics would be beneficial.

What skills will I acquire on completion of this Marketing Research Training?

You will develop skills in research design, qualitative and quantitative analysis, data interpretation, and presentation techniques, ensuring proficiency in identifying market trends and effectively addressing business challenges.

What are the career opportunities I will get once certified in Marketing Research Training?

Certification opens career opportunities such as Market Research Analyst, Marketing Consultant, Consumer Insights Specialist, and Data Analyst roles across diverse industries, with significant growth potential and the ability to shape marketing strategies.

How relevant are Marketing Research Certifications in Lausanne?

Marketing Research Certifications are highly relevant in Lausanne, where businesses actively seek professionals skilled in market insights and analytics to drive competitive strategies and maximise profitability in a dynamic marketplace.

What do professionals certified in Marketing Research Training averagely earn?

Certified professionals in Marketing Research earn competitive salaries, with averages depending on experience, typically ranging from £30,000 to £60,000 annually, reflecting the high demand for skilled research and analysis experts.

What is the duration of this Marketing Research Course?

This course takes 1-day to complete during which delegates participate in intensive learning sessions that cover various course topics.

Which companies are the active recruiters for professionals certified in the Marketing Research Course?

Leading companies such as Nielsen, Kantar, Ipsos, Unilever, Procter & Gamble, and Deloitte actively recruit certified marketing researchers to leverage their expertise in consumer behaviour and data-driven decision-making.

How can I register for the course?

To register for the course, visit The Knowledge Academy's website, navigate to the course page, and click on the registration button. Fill in the required details, select your preferred schedule, and complete the payment process.

Do you provide 24/7 support for this Marketing Research Course?

Yes, The Knowledge Academy offers 24/7 support via phone & email before attending, during, and after the course. Our customer support team is available to assist and promptly resolve any issues you may encounter.

Do you provide self-paced Marketing Research Course?

The Knowledge Academy provides flexible self-paced training for this course. Self-paced training is beneficial for individuals who have an independent learning style and wish to study at their own pace and convenience.

What is the scope of the Marketing Research Training?

The Marketing Research Training offers a wide scope by equipping professionals with the tools to excel in data-driven decision-making, market analysis, and consumer insights, enhancing their relevance across industries worldwide.

Do you provide an exam for this Marketing Research Course?

Yes, an exam is provided to validate your understanding of the course content, ensuring you are thoroughly prepared to apply the acquired knowledge and skills in real-world scenarios.

Will I receive a certification after completing this Marketing Research Course?

Yes, after completing this course you will receive a certificate of completion to validate your achievement and demonstrate your proficiency in the course material.

Why choose The Knowledge Academy in Lausanne over others?

The Knowledge Academy in Lausanne stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this Marketing Research Training.

What is the cost/training fees for Marketing Research Training in Lausanne?

The training fees for Marketing Research Training in Lausanne starts from CHF1395

Which is the best training institute/provider of Marketing Research Training in Lausanne?

The Knowledge Academy is one of the Leading global training provider for Marketing Research Training.

What are the best Marketing Courses courses in Lausanne?

Please see our Marketing Courses courses available in Lausanne

Customers Reviews

Kieran Simmonds

Vikram was polite, personable, and had all of the positive characteristics you could ask for in a personality. His detail in the training and content matched this, he was thorough, patient, and provided helpful examples to aid his explanations. From my perspective, he seems like a real asset.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water