With a population of over 130,00 Bern is the de facto capital of Switzerland and is the largest city by population in the country. The official language of Bern is Swiss German however Bernese German is the main spoken language. The University of Bern, located within the city, was founded in 1834, however its roots go back to the sixteenth century. It is the third largest University in Switzerland and it is home to over 17,000 students. Bern is recognised as a Cultural World Heritage Site by UNESCO due to its medieval structure and buildings and its famous Zytglogge clock tower is a contributing factor towards this award. Bern is also known for being the headquarters of the Federal Palace, or Bundeshaus, in which the national parliament is held.
International Expansion Masterclass | Marketing Training in Bern
International Expansion Course in Bern develops skills to grow business across global markets. Learners will understand how to assess international opportunities, adapt marketing and operations for different regions for supporting successful global business expansion.
- Acquire skills to make strategies for successful International Expansion
- Gain an understanding of common entry modes of International Expansion
- Learn about the benefits of expanding the business overseas and the challenges behind it