Google Analytics Certification in Basel

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Google Analytics Certification

Basel

Google Analytics Certification in Basel helps professionals develop expertise in web analytics to measure, analyse, and optimise digital performance. Learners explore key metrics, tracking setup, audience insights, conversion analysis, and reporting techniques to drive data‑informed marketing decisions.

Gain proficiency in using Google Analytics with the Google Analytics Certification.
Acquire skills to interpret and analyse data effectively.
Increase your marketability and career opportunities in digital marketing.

Dates & Prices

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Google Analytics Certification Black Friday Offers

Google Analytics Certification is part of our Black Friday sale. Lock in up to 60% off now, choose online, classroom or onsite training, and schedule your course any time through 2027. Group bookings save up to 60%.

Google Analytics Certification Overview

Course syllabus

Who it’s for

What’s included

FAQs

Google Analytics Masterclass Outline

Module 1: Introduction to Google Analytics

Introduction to Google Analytics
Benefits of Using Google Analytics
Why You Need Google Analytics?

Module 2: Implementing and Configuring Google Analytics

Get Started with Analytics
Manage and Configure Analytics

Module 3: Paid Search, Organic Search, PPC, CPC, and SEO

Paid Search
PPC (Pay Per Click)
Organic Search
Cost-per-click (CPC)
Search Engine Optimisation (SEO)

Module 4: Google Analytics Workings

How Does Google Analytics Work?
Characteristics

Module 5: Dashboards

Overview

Module 6: Landing Pages

What is Landing Page?
Types of Landing Pages
Landing Page Metrics

Module 7: Converting Traffic

What is Conversion?
Apply a Comparison in Google Analytics

Module 8: Metrics

Valid Dimension-Metric Combinations
How Metrics are Calculated?

Module 9: Defining Goals

Define Goals
Goal Types

Module 10: Understanding Campaigns and Traffic Sources

Campaigns and Traffic Sources
Collection
Processing
Reporting
Advanced Configuration Options

Module 11: Internal Site Search

Tactics to Improve Conversion Rate
User Basics and Intelligence of GA4

Who should attend this Google Analytics Masterclass?

The Google Analytics Course is designed for professionals who want to gain comprehensive knowledge and skills in the field of Digital Marketing, covering various strategies and tactics used to promote products, services, and brands online. A variety of professionals can benefit from this course, such as:

Advertising Professionals
Social Media Managers
E-commerce Professionals
Marketing Consultants
Public Relations Specialists
Digital Marketers
Content Creators

Prerequisites of the Google Analytics Masterclass

There are no formal prerequisites for this Google Analytics Course.

Google Analytics Masterclass Overview

Google Analytics is a popular digital analytics software that is used to track and generate website reports. Google Analytics helps companies improve their marketing strategy, reduce the bounce rate, serve the target audience efficiently, and improve the conversion rate. Having extensive knowledge and skill in optimising the website's performance using Google Analytics will help individuals earn higher-paying jobs in today's competitive IT sector.

Delegates will learn to identify trends and patterns in how visitors engage with their websites using the Google Analytics tool. Our highly expert trainers with years of teaching experience will conduct this course and equip delegates with the skills to improve Google results and help you get more users on your website.

Our 1-day comprehensive course on Google Analytics offered by The Knowledge Academy provides delegates with the opportunity to tailor their knowledge and skills to monitor websites efficiently by making the best use of Google Analytics features. During this course, they will learn how to extract valuable information using Google Analytics.

Course Objectives

To create reports that provide insights into the business
To use reports and dashboards to visualise and analyse data
To align a website page with a search engine's ranking algorithm
To increase its visibility when people search for products or service
To measure impressions and clicks from internal promotions
To learn about E-commerce reporting to make better decisions and sales

After completing the Google Analytics Certification Course under Digital Marketing Courses, delegates will be well-equipped to harness the power of Google Analytics in their Digital Marketing endeavours. They will possess the skills to analyse website performance, track conversions, and refine marketing strategies effectively, ultimately leading to improved outcomes in their pursuit of other Digital Marketing Courses.

What’s included in this Google Analytics Masterclass?

World-Class Training Sessions from Experienced Instructors
Google Analytics Certificate
Digital Delegate Pack

Hands-On Labs: Included as part of our online instructor-led delivery, these labs provide real-world exercises in a simulated environment guided by expert instructors to enhance your practical skills.

Train Your Workforce

Looking for Google Analytics Certification in-house or onsite training in Basel? We specialise in corporate group training and bulk bookings for organisations of all sizes in Basel. Our trainers deliver tailored sessions at your premises, online, or hybrid, with best price guarantee, group discounts and flexible scheduling to train your team.

Our Basel venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Basel is located at the intersection of the Swiss, French and German borders, and with a population of over 530,000 it is the third largest city by population in Switzerland. Basel is also home to Switzerland’s oldest university, the University Of Basel which was established in 1460. Famous employees of the University include Erasmus, Friedrich Nietsch and Jacob Burckhardt. The city also holds the FHNW Academies of Art and Design, Music and Business. In addition to these institutions there are also over 100 primary and secondary schools, several international schools and over 60 libraries. Basel is also a popular tourist destination due to its stunning gothic architecture, its various churches and monasteries and its extensive museum and archive collections. The Basel Zoo is also the main tourist attraction in the area and the second most visited tourist attraction in the whole of Switzerland.

Ways to take Google Analytics Certification in Basel

Classroom

Face to face with your trainer in a small group, at our Swissotel Le Plaza venue in Basel.

Best for: people who learn best in the room.

1 day · next Fri 13 Nov 2026

See classroom dates

Live Online

The same live course from home, with a live instructor and other delegates. Mirrors the classroom schedule.

Best for: starting soon, without travel.

1 day · next Fri 15 Jan 2027

See live online dates

Online Self-Paced

Study 24/7 on your own schedule through our learning platform, with progress tracking.

Best for: fitting study around work.

90 days of access

See self-paced options

Onsite

We bring the course to your team, at your premises, online or hybrid, on dates that suit you.

Best for: groups and bulk bookings.

Tailored to your team

Get a team quote

Google Analytics Certification Schedule in Basel

Classroom · Basel Soonest

Next: Fri 13 Nov 2026

1 date in 2026 · 1 day · CHF3,395

View classroom dates

Live Online · Same trainer and syllabus

Next: Fri 15 Jan 2027

4 upcoming dates · 1 day · CHF2,495

View online dates

Classroom · Basel

Online Instructor-Led

Online Self-Paced

Onsite

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Package deals for Google Analytics Certification in Basel

Our training experts have compiled a range of course packages on a variety of categories in Google Analytics Certification, to boost your career. The packages consist of the best possible qualifications with Google Analytics Certification, and allows you to purchase multiple courses at a discounted rate.

Save Up to 40%5 Courses

Digital Marketing Package

Social Media Marketing Course CHF1395
SEO course CHF1395
Digital Marketing Course CHF1395
Google Analytics Certification CHF2495
Google Ads Certification CHF1595

Total Without Package: CHF8275

Package Price: CHF4995 (Save CHF3280)

Purchase now

Google Analytics Certification in Basel FAQs

What are Google Analytics?

Google Analytics is a digital analytics software offered by Google that tracks and generates website reports.

How do I set up a Google Analytics account?

You can set up a Google Analytics account by visiting the Google Analytics website, signing in with your Google account, and following the setup instructions.

What are the key features of Google Analytics?

Google Analytics offers robust website analytics, including real-time data tracking, audience demographics, and comprehensive reports. Its key features include goal tracking, e-commerce analytics, and the ability to measure the effectiveness of online marketing campaigns

Do I need prior experience in analytics to take this Google Analytics Certification?

No prior experience in analytics is necessary to take this Google Analytics Certification, as it covers foundational concepts and progressively builds knowledge to accommodate learners of all levels.

How long does it typically take to complete the Google Analytics Certification course?

The time required to complete the Google Analytics Certification course typically depends on individual learning pace but can generally be achieved within a few hours to a couple of days.

How will the delegates benefit from this Google Analytics Training Course?

At the end of this Google Analytics Training, delegates will be able to use Google Analytics, set up destination events in GA4, implement and configure Google Analytics, generate a traffic source, improve conversion rate, and much more. These skills are beneficial to delegates in optimising their websites and getting better results.

Can Google Analytics track mobile app data?

Yes, Google Analytics can track data from both websites and mobile apps, providing a comprehensive view of user engagement.

Can I customise reports in Google Analytics?

Yes, Google Analytics offers customisation options, allowing you to create custom reports and dashboards tailored to your needs.

What will I learn in this Google Analytics Certification Course?

In this Google Analytics Certification, you will learn and understand how to work with Google Analytics, including improving the landing page experience, maintaining visitor flow, identifying traffic sources, using export tools, using default Google Analytics channels, and many other concepts.

How does Google Analytics contribute to Digital Marketing efforts?

Google Analytics contributes to Digital Marketing efforts by providing valuable insights and analytics on website traffic, user behaviour, and performance metrics. It helps marketers track and analyse the effectiveness of their online campaigns, understand audience demographics, measure conversions, and make data-driven decisions

What career opportunities are available after completing Google Analytics Certification in Basel?

Completing a Google Analytics Certification opens career opportunities in roles like digital marketing analyst, SEO specialist, data analyst, web analytics consultant, and marketing strategist, with demand across diverse industries seeking data-driven expertise.

How does this Google Analytics Training benefit a business owner or entrepreneur?

This Google Analytics empowers business owners and entrepreneurs with data-driven insights to optimise website performance, improve customer engagement, and make informed marketing decisions, ultimately enhancing growth and competitive advantage.

Can I use this Google Analytics Certification to enhance my freelance or consulting services?

Joining in a Google Analytics Certification can significantly enhance your freelance or consulting services by equipping you with essential skills to analyse web traffic, interpret user behaviour, and optimise marketing strategies. This expertise enables you to provide data-driven insights to clients, thereby increasing the value of your services and potentially expanding your client base.

Why choose The Knowledge Academy in Basel over others?

The Knowledge Academy in Basel stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this course.

What is the cost/training fees for Google Analytics Certification in Basel?

The training fees for Google Analytics Certification in Basel starts from CHF2495

Which is the best training institute/provider of Google Analytics Certification in Basel?

The Knowledge Academy is one of the Leading global training provider for Google Analytics Certification.

What are the best Digital Marketing Courses courses in Basel?

Please see our Digital Marketing Courses courses available in Basel

Customers Reviews

Mandy Byrne

The trainer was very knowledgeable and happy to answer any of our questions however silly they seemed. He made the training clear although there is a lot to get to grips with. However, I am confident that with the information provided by the trainer and the information guide provided I will be able to use the system.

Jonathan Jones

I learned so much about reporting in Google Analytics from the Knowledge Academy. I can't wait to deploy the skills that I gained in our next digital marketing campaign.

Deniz Yalcin

Very helpful training and friendly trainer

Linda Hutton

Ayan presented really well, especially in regard to responding to our questions.

Lara-Bianca.Sarte

Ayan did very well as a trainer - very clear, friendly, and patient. I appreciate that he also took the time to understand what our organisation's and individual needs were to better structure the session as it went along.

Kathryn Reddie

Was very easy to talk to and understand, and skipped ahead of modules that weren't of value to us.

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Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

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