Digital Marketing Courses | Social Selling Training in Cotonou

Social Selling Training Course Outline

Module 1: Social Selling Overview

• Introduction to Social Selling
• Pillars of Social Selling
• What is the Value of Social Selling?
• Traditional Vs Social Selling
• Social Selling Index
• What are the Reasons Businesses Should Care About Social Selling?

Module 2: Personal Branding and Customer Relationship

• Avoid Sales Pitch on Social Media
• How Social Media Changed the Cold Call?
• Mistakes Which Can Derail the Social Selling Strategy

Module 3: Social Selling on Different Platforms

• LinkedIn
• X
• Facebook

Module 4: Do’s and Don’ts of Social Selling

• Do’s When Doing Social Selling
• Don’ts When Doing Social Selling

Module 5: Social Selling Tools and Techniques

• Personal Branding in Social Selling
• Social Listening
• Social Listening Vs Social Media Monitoring
• Role of Social Influencers
• 4-1-1 Rule

Who Should Attend this Social Selling Training Course?

The Social Selling Course is designed for professionals who aim to leverage social media platforms to enhance their sales strategies and customer engagement. This course will benefit the following professionals:

• Sales Representatives and Executives
• Business Development Managers
• Account Managers
• Digital Marketers
• Sales Managers
• Sales Coaches
• Relationship Managers

Prerequisites of the Social Selling Training Course

There are no formal prerequisites to attend the Social Selling Course. However, a basic knowledge of social media would be beneficial.

Social Selling Training Course Overview

Social Selling involves using social media platforms to connect with potential clients, build relationships, and drive sales. In an increasingly digital world, mastering social selling techniques is crucial for leveraging online networks to enhance business outcomes and brand presence.

Understanding social selling is essential for sales professionals, marketers, and business development managers aiming to build stronger client relationships and increase sales through social media channels. Mastery of this subject empowers professionals to effectively engage with prospects and convert leads into customers.

This 1-day training by the Knowledge Academy will provide delegates with actionable strategies and practical tools to implement successful social selling practices. Delegates will learn how to optimise their social media presence to drive sales and improve customer engagement.

Course Objectives

• To understand the principles and benefits of social selling
• To develop effective social media strategies for sales and marketing
• To build and maintain a professional online presence that attracts potential clients
• To leverage social networks for prospecting and lead generation.
• To engage with prospects and clients through personalised social interactions
• To measure and analyse the effectiveness of social selling efforts

Upon completion of this course, delegates will be adept at using social media to enhance their sales strategies and drive business growth. They will be equipped with the skills to effectively connect with potential clients and optimise their social selling techniques.

What’s included in this Social Selling Training Course?

• World-Class Training Sessions from Experienced Instructors
• Social Selling Certificate
• Digital Delegate Pack