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Consumer Behaviour Course Overview
Consumer Behaviour Course Outline
Module 1: Why We Need Qualitative Research Methods
- Data-Based Marketing Decision
- Qualitative vs. Quantitative
- How Qualitative Research Can Help to Answer Marketing Questions
Module 2: Evolution in Understanding Consumers and its Consequences
- Traditional Way of Understanding the Consumer
- New Approach to the Consumer
- Discovering the Unconscious Mind and its Implications
- Marketing Evidence for the Existence of Unconscious and Automatic Processes
- Evolution of Qualitative Research
Module 3: Qualitative Methods: Different Tools in the Hands of a Marketing Researcher
- Classic Qualitative Marketing Research Methods
- Variations Around Focus Groups
- Interactive Methods
- Closer to the Real Experience
- Exploring New Technologies
Module 4: Projective and Enabling Techniques
- What are Projective Techniques?
- When Projective and Enabling Techniques Can and Should be Used in Marketing Research
- Types of Projective Techniques
- Key Success Factors
- Projective and Enabling Techniques Most Commonly Used in Marketing Research
- Examples of Enabling Techniques
- Analysis and Interpretation of Projective and Enabling Techniques
Module 5: Defining the Research Questions and Research Schemata
- Different Stages of Qualitative Research
- Defining the Research Area: From Marketing Questions to Research Questions
- Designing Research Schemata: Quantitative Thinking in Qualitative Research
- Additional Rules for Selecting Respondents
- Number and Type of Interviews
- Most Common Mistakes in Planning Research Schemata
Module 6: Art of Asking the Right Question
- Elementary Rules for a Good Discussion Guide
- Question Type Rules
- Question and Topic Sequence Rules
Module 7: Conducting an Interview – the Difference Between Good and Bad Moderators
- Good Moderation
- Choosing a Moderator for a Particular Research Project
- Characteristics of a Good Moderator
- Types of Skills Advisable for Group Discussion
- Types of Skills Advisable for Ethnographic Research
- Additional Skills Essential in Qualitative Research
- Six Major Mistakes in Moderation
Module 8: Analysing and Interpreting Qualitative Data
- Why is Qualitative Data Analysis Difficult?
- Qualitative Data Analysis Framework
- Types of Qualitative Marketing Research Results Presentation
- Principles of Qualitative Data Analysis
Who should attend this Consumer Behaviour Course?
The Consumer Behaviour Course is designed to provide professionals with an in-depth understanding of consumer psychology, decision-making processes, and behaviours. It can be beneficial for many professionals, including:
- Marketing Specialists
- Brand Managers
- Product Developers
- Sales Representatives
- Market Researchers
- Business Analysts
- Advertising Executives
- Customer Experience Managers
Prerequisites of the Consumer Behaviour Course
There are no formal prerequisites for this Consumer Behaviour Training Course.
Consumer Behaviour Course Overview
Consumer Behaviour is essential for understanding the motivations and decision-making processes of individuals when purchasing products or services. By analysing consumer habits and preferences, businesses can tailor their marketing strategies, enhance customer satisfaction, and ultimately drive sales.
This Consumer Behaviour Course is beneficial for marketing professionals, product managers, sales executives, and business analysts looking to deepen their insights into consumer dynamics and enhance their strategic approaches.
This 1-day Consumer Behaviour Course by The Knowledge Academy will equip professionals with the skills to analyse consumer behaviour effectively. Delegates will learn how psychological, social, and cultural factors influence purchasing decisions. They will also explore methods to gather and interpret consumer data, allowing them to develop targeted marketing strategies that resonate with their audience.
Course Objectives
- To understand the key concepts of consumer behaviour
- To identify the factors influencing consumer decisions
- To analyse the consumer decision-making process
- To explore various consumer research methods
- To assess the impact of marketing strategies on behaviour
- To apply insights for effective product positioning
Upon completion of the Consumer Behaviour Course, delegates will possess practical skills to apply consumer behaviour insights in real-world scenarios, enabling them to create impactful marketing strategies that drive business success.
What’s included in this Consumer Behaviour Course?
- World-Class Training Sessions from Experienced Instructors
- Consumer Behaviour Certificate
- Digital Delegate Pack
Why choose us
Ways to take this course
Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Consumer Behaviour Course. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.
Live classes
Join a scheduled class with a live instructor and other delegates.
Interactive
Engage in activities, and communicate with your trainer and peers.
Global Pool of the Best Trainers
We handpick from a global pool of expert trainers for our Online Instructor-led courses.
Expertise
With 10+ years of quality, instructor-led training, we equip professionals with lasting skills for success.
Global Reach
With classes running in all timezones, access any of our courses and course material from anywhere, anytime.
Unlock your potential with The Knowledge Academy's Consumer Behaviour Course, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.
Experience the most sought-after learning style with The Knowledge Academy's Consumer Behaviour Course. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Consumer Behaviour Course sessions.
Highly experienced trainers
Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience
State of the art training venues
We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible
Small class sizes
Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment
Great value for money
Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value
Streamline large-scale training requirements with The Knowledge Academy’s In-house/Onsite Consumer Behaviour Course at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.
Tailored learning experience
Leverage benefits offered from a certification that fits your unique business or project needs
Maximise your training budget
Cut unnecessary costs and focus your entire budget on what really matters, the training.
Team building opportunity
Our Consumer Behaviour Course offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings
Monitor employees progress
The course know-how will help you track and evaluate your employees' progression and performance with relative ease
What our customers are saying
Consumer Behaviour Course FAQs
Consumer Behaviour is the study of how individuals make decisions to purchase and use goods and services, encompassing the psychological, social, and emotional factors that influence their choices and actions.
Consumer Behaviour Courses are important as they provide valuable insights into consumer motivations and decision-making processes, enabling businesses to develop effective marketing strategies and enhance customer engagement for improved business outcomes.
The Consumer Behaviour Course is beneficial for marketing professionals, business owners, product managers, and anyone involved in sales or customer engagement, as well as students seeking to enhance their understanding of consumer dynamics.
There are no prerequisites for the Consumer Behaviour Course, allowing anyone interested in consumer psychology to register and benefit from the training regardless of their previous educational background.
The Consumer Behaviour Course is available in both online and in-person formats, providing flexibility to choose the learning style that best suits your needs and preferences.
No prior knowledge is required for the Consumer Behaviour Course, making it accessible to all individuals interested in understanding consumer psychology and behaviour, regardless of their educational background.
This Consumer Behaviour Course can open various career opportunities, including roles in marketing, market research, brand management, consumer insights analysis, and advertising, enhancing your ability to understand and influence consumer choices.
To register for the Consumer Behaviour Course, visit The Knowledge Academy's website, navigate to the course page, and click on the registration button. Fill in the required details, select your preferred schedule, and complete the payment process.
This Consumer Behaviour Training Course takes 1-day to complete during which delegates participate in intensive learning sessions that cover various course topics.
By taking the Consumer Behaviour Course, you will gain knowledge of consumer decision-making processes, psychological influences on buying behaviour, market research techniques, and strategies to effectively engage and influence target audiences.
The Consumer Behaviour Certification Course covers topics such as decision-making processes, psychological influences, consumer research methods, market segmentation, and the impact of culture and social factors on consumer behaviour.
The Knowledge Academy in Zambia stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this course.
Upon completing the Consumer Behaviour Course, graduates can expect an average salary ranging from £25,000 to £45,000 annually, depending on experience and specific roles within the industry.
The Consumer Behaviour training enhances career prospects by equipping individuals with valuable insights into customer motivations and decision-making, enabling more effective marketing strategies and improved business outcomes.
The Consumer Behaviour Certification is valid for a lifetime, ensuring that your qualification remains relevant and recognised throughout your professional journey.
Yes, you can access the materials from multiple devices, allowing for flexible learning and the ability to study whenever and wherever it suits you.
The training fees for Consumer Behaviour Coursein Zambia starts from $1295
The Knowledge Academy is the Leading global training provider for Consumer Behaviour Course.
Please see our Marketing Courses courses available in Zambia
Why choose us
Best price in the industry
You won't find better value in the marketplace. If you do find a lower price, we will beat it.
Many delivery methods
Flexible delivery methods are available depending on your learning style.
High quality resources
Resources are included for a comprehensive learning experience.
"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water
Consumer Behaviour Course in Zambia
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