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Adobe Campaign Marketo Training Overview
Adobe Campaign MarketoTraining Course Outline
Module 1: Introduction to Adobe Marketo
- What is Adobe Marketo?
- Importance of Adobe Marketo
- Why Use Adobe Marketo?
- Benefits of Adobe Marketo
- Marketos Capabilities
Module 2: Setup
- Steps of Setup
- Checklist of Setup
- Configuring Protocols for Marketo
Module 3: Quick Wins
- Get Set Up and Adding People
- Sending Emails
- Creating Landing Page with a Form
- Simple Scoring
- Email Auto-Response
- Import List of People
- Drip, Drip, and Nurture
- Personalise Email
- Alert the Sales Rep
- Update Person Data
- Redirect Landing Page
- Automate Alert for Duplicate People
Module 4: Inheriting Marketo Instance
- Inherited an Existing Marketo Instance
- Items to Check Off
Module 5: Administration
- Setup
- Additional Integrations
- Audit Trail
- Email Setup
- Field Management
- Marketo Custom Activities
- Marketo Custom Objects
- Marketo with Adobe Identity
- Settings
- Tags
- Users and Roles
- Workspaces and Person Partitions
Module 6: Adobe Experience Cloud Integrations
- Introduction to Adobe Experience Cloud Integrations
- Set Up Adobe Organisation Mapping
- Sync an Audience from Adobe Experience Cloud
- Importing Assets with Adobe Experience Manager
Module 7: Core Marketo
- Smart Campaigns
- Smart Lists and Static Lists
- Programs
- Marketing Calendar
- Mobile Apps
- Miscellaneous
- Predictive Audiences
Module 8: Marketo Sales Insight
- Actions
- Using MSI
- MSI Chrome Plugin
- MSI for Microsoft Dynamics
- MSI for Salesforce
- MSI Outlook Plugin
Who should attend this Adobe Campaign Marketo Training Course?
This Adobe Campaign Marketo Training Course is designed for individuals looking to master the use of Adobe Campaign and Marketo. These marketing automation platforms are used for Email Marketing, Campaign Management, Lead Management, and Analytics, among other tasks. This training course is valuable for a wide range of professionals who are involved in Marketing, Sales, or Customer Relations. However, it is especially beneficial for these professionals:
- Digital Marketing Managers
- Marketing Automation Specialists
- Email Marketing Managers
- Sales Professionals
- IT Professionals
- Web Developers
- Business Development Executives
Prerequisites of the Adobe Campaign Marketo Training Course
There are no formal prerequisites for this Adobe Campaign Marketo Training Course. However, a basic understanding of Digital Marketing and Customer Relationship Management would be beneficial for the delegates.
Adobe Campaign MarketoTraining Course Overview
Adobe Marketo is a marketing automation software platform that is designed to help businesses engage with their customers and prospects across multiple channels. This training assists businesses in creating and executing targeted campaigns, automating their marketing processes, and tracking customer behaviour to gain insights into their needs and preferences. Studying this training equips learners with Adobe Experience Cloud, which is a comprehensive suite of digital marketing and customer experience solutions that enable businesses to deliver personalised experiences to their customers. Pursuing this training helps individuals get equipped with the necessary skills and techniques to enhance their career opportunities and increase their earnings.
In this 1-day Adobe Campaign Marketo training course, delegates will gain comprehensive knowledge about Adobe Campaign Marketo and how to master it. During this training, they will learn how to send emails, alert sales reps, and update personal data. They will also learn about how to use Marketo Sales Insights for Microsoft Dynamics and Salesforce. This course will be led by our highly skilled and knowledgeable trainer, who has years of experience in teaching and will help delegates get a complete understanding of this course.
Course Objectives
- To learn how to set up Marketo and configure protocols for Marketo
- To get an understanding of how to automate alerts for duplicate people
- To attain knowledge of how to work with an existing Marketo instance
- To become familiar with how to create a landing page with a form
- To get in-depth knowledge of email personalisation by adding data tokens
After attending this training, delegates will be able to manage tags, users, roles, and workspaces. They will also be able to sync an audience from Adobe Experience Cloud and import assets with Adobe Experience Manager.
What’s included in this Adobe Campaign Marketo Training Course?
- World-Class Training Sessions from Experienced Instructors
- Adobe Campaign Marketo Certificate
- Digital Delegate Pack
Why choose us
Ways to take this course
Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Adobe Campaign Marketo Training. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.
Unlock your potential with The Knowledge Academy's Adobe Campaign Marketo Training, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.
Experience the most sought-after learning style with The Knowledge Academy's Adobe Campaign Marketo Training. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Adobe Campaign Marketo Training sessions.
Highly experienced trainers
Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience
State of the art training venues
We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible
Small class sizes
Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment
Great value for money
Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value
Streamline large-scale training requirements with The Knowledge Academy’s In-house/Onsite Adobe Campaign Marketo Training at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.
Tailored learning experience
Leverage benefits offered from a certification that fits your unique business or project needs
Maximise your training budget
Cut unnecessary costs and focus your entire budget on what really matters, the training.
Team building opportunity
Our Adobe Campaign Marketo Training offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings
Monitor employees progress
The course know-how will help you track and evaluate your employees' progression and performance with relative ease
What our customers are saying
Adobe Campaign Marketo Training FAQs
Adobe Marketo is the world's largest marketing automation platform, which gives marketers the complete toolkit to deliver the power of automation, content, lead development, and account-based marketing.
There are no formal prerequisites for attending this Adobe Campaign Marketo Training course.
This training is intended for anyone who wants to gain knowledge about Adobe Campaign and Marketo for boosting marketing. However, it is more beneficial for:
• Marketers
Adobe Marketo is used for automating and measuring marketing tasks and workflows to increase operational efficiency and grow revenue faster.
Marketo is a robust platform that empowers users to do a range of tasks and achieve outstanding outcomes. It also focused on attracting and appealing leads and moving them through the sales funnel.
This course is [ ] day(s)
Default programs, email programs, event programmers, and engagement programs are the various types of Marketo programs.
In this training course, you will learn about how to use cases for each report, customise each report to answer different business questions, demonstrate the impact of marketing efforts, how to focus on investment, and other related concepts.
The training fees for Adobe Campaign Marketo Training certification in Slovenia starts from €1495
The Knowledge Academy is the Leading global training provider for Adobe Campaign Marketo Training.
Please see our Adobe Courses courses available in Slovenia
Why choose us
Best price in the industry
You won't find better value in the marketplace. If you do find a lower price, we will beat it.
Many delivery methods
Flexible delivery methods are available depending on your learning style.
High quality resources
Resources are included for a comprehensive learning experience.
"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water
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Adobe Campaign Marketo Training in Slovenia
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