Course information

WhatsApp Marketing Training Course Outline

Module 1: Introduction to WhatsApp for Marketing

  • What is WhatsApp Marketing?
  • Benefits of Using WhatsApp for Marketing
  • WhatsApp’s Role in Modern Marketing
  • Differences Between WhatsApp Business and WhatsApp

Module 2: Develop WhatsApp Marketing Strategy

  • Learn the Opt-In Rules
  • Download WhatsApp Business App
  • Create a Business Profile
  • Promote WhatsApp Profile and Opt-In Users
  • Set Up Quick Replies
  • Use Automated Messages
  • Organise Contacts and Chat with Labels
  • Create Catalog of Products

Module 3: WhatsApp Template

  • What is a WhatsApp Template?
  • Types of WhatsApp Templates
  • Guidelines for Using WhatsApp Message Templates
  • Character Limitations and Formatting
  • Crafting Customised WhatsApp Message Templates

Module 4: Broadcasts and Group Messaging

  • What is WhatsApp broadcast and WhatsApp Group?
  • How to Broadcast a Message on WhatsApp?
  • Restrictions and Conditions
  • Maximising Sales with WhatsApp Broadcast Lists
  • Engaging Customers
  • WhatsApp’s Policies
  • Advanced Tactics for WhatsApp Business

Module 5: WhatsApp for Customer Service

  • Keep Customers Up-To-Date on Their Order Status
  • Manage Bookings and Reservations
  • Engage with Customers After the Sale
  • Automate WhatsApp Messaging for Real-Time Responses
  • Leverage Rich Media
  • Gather Insights Through Feedback
  • Global Customer Service for the Future

Module 6: Use WhatsApp as a Marketing Channel

  • Create WhatsApp Business Platform Account
  • Communication Platforms
  • Campaign Goals and Audience
  • Establish Entry Points
  • Design Campaign Message
  • Check Campaign’s Performance
  • Test, Iterate, Repeat

Module 7: Advanced Strategies and Future Projections

  • Conversational Marketing Revolution
  • Conversational Commerce
  • Integration of (AI) Chatbots
  • Heightened Awareness for Online Security
  • Customised Customer Experiences
  • E-Commerce Integration and Transactional Capabilities

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Who Should Attend this WhatsApp Marketing Training Course?

This WhatsApp Marketing Training Course is ideal for marketing professionals, business owners, and digital strategists seeking to harness WhatsApp's potentialHowever, this training will be beneficial for:

  • Marketing Professionals
  • Small Business Owners
  • Sales Managers
  • Customer Service Representatives
  • Social Media Managers
  • Entrepreneurs
  • Digital Marketing Students

Prerequisites of the WhatsApp Marketing Training Course

There are no formal prerequisites to attend this WhatsApp Marketing Training Course. However, Basic familiarity with WhatsApp's user interface and features would be beneficial for learners.

WhatsApp Marketing Training Course Overview

WhatsApp Marketing is a strategic approach to promoting products and services through WhatsApp, a widely used instant messaging application. This form of marketing capitalises on the app's large user base and the personal nature of mobile messaging to reach customers directly.

For individuals, especially those running small businesses or personal brands, WhatsApp Marketing offers a cost-effective and direct channel for customer engagement. For organisations, the benefits are multifold. It provides a means to distribute marketing materials instantly to a broad audience, enhances customer service, and allows for the integration of multimedia content in marketing messages.

In this 1-Day course, delegates will learn the intricacies of WhatsApp marketing, including how to effectively use WhatsApp Business tools and features to reach and engage customers. They will gain insights into crafting targeted marketing campaigns, managing customer service, and analysing engagement data to refine strategies. The course will also cover the ethical and legal aspects of WhatsApp marketing, ensuring a responsible approach.

Course Objectives

  • To understand WhatsApp's role in modern digital marketing
  • To master WhatsApp Business tools for effective communication
  • To develop engaging and targeted marketing campaigns on WhatsApp
  • To implement best practices in customer service via WhatsApp
  • To analyse and interpret engagement data for strategy refinement
  • To ensure compliance with legal and ethical marketing standards
  • To integrate WhatsApp seamlessly into broader marketing strategies

After attending this training, delegates will be able to develop and execute comprehensive WhatsApp marketing campaigns effectively. They will also be able to use WhatsApp Business features for enhanced customer engagement and service.

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What’s included in this WhatsApp Marketing Training Course?

  • World-Class Training Sessions from Experienced Instructors
  • WhatsApp Marketing Certificate
  • Digital Delegate Pack

Why choose us

Our Auckland venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Auckland is located in the North Island of New Zealand and is the largest area in the country. The population in Auckland is around 1,414,000 which makes up 31% of the entire countries population. Auckland was ranked 9th in the ‘World’s Most Liveable Places’ study in 2015. Auckland’s urban area has around 340 primary schools, 80 secondary schools and 29 combined schools catering for nearly 250,000 people. Auckland is also home to Rangitoto College which is the largest school in New Zealand housing over 3065 students. Auckland is home to some of the largest Universities in New Zealand and is renowned for its overseas language education, with a huge amount of foreign students choosing to study there. Some of the most acclaimed Universities in Auckland are: University of Auckland, Auckland University of Technology, Massey University, Manukau Institute of Technology and Unitec New Zealand. The University of Auckland is the largest and highest ranked university in the country. The University of Auckland was founded in 1883 and is made up of over 8 faculties and houses more than 40,000 students. The University of Auckland offers students various areas of study, such as Faculty of Arts, Business School, Faculty of Science and Faculty of Medical and Health Sciences. Massey University is another university situated in Auckland, Massey University houses over 35,000 students with 17,000 of those being distance learning students. Massey University is the only university in New Zealand that offers degrees in nanoscience, veterinary medicine and aviation. Massey University was established in 1927 and has links with the USA, Australia, Canada and Britain. The Unitec Institute of Technology is the largest institute of technology in Auckland and has over 16,000 students. The Institute was established in 1976. The Institute offers students degree programs in arts, business and technical subjects at bachelors, masters and doctoral level. The Manukau Institute of Technology was established in 1970 and houses over 25,000 students. The Manakau Institute of Technology offers students areas of study such as; Hospitality, Computing & IT, English Language, Engineering and Sport. The Manakau Institute of Technology has close connections with other institutes such as; University of Auckland, Te Wananga o Aotearoa and the Unitec Institute of Technology. 

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Address

Level 2, Regus Building, 6 Clayton Street

T: +64 98874342

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led WhatsApp Marketing Training Course in Auckland. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's WhatsApp Marketing Training Course in Auckland, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Experience the most sought-after learning style with The Knowledge Academy's WhatsApp Marketing Training Course in Auckland. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led WhatsApp Marketing Training Course in Auckland sessions.

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Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

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Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

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Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

WhatsApp Marketing Training Course in Auckland FAQs

This training involves learning strategies and techniques to effectively utilise WhatsApp as a marketing tool, focusing on both theoretical knowledge and practical applications.
Participants will learn how to create impactful marketing campaigns on WhatsApp, use WhatsApp Business features, develop engaging content, and analyse engagement and performance data.
In this WhatsApp Marketing Training Course, you will learn to create and execute effective marketing campaigns using WhatsApp, including utilising WhatsApp Business features, crafting targeted messages, and analysing engagement data. The course also covers integrating WhatsApp into broader digital marketing strategies and adhering to legal and ethical standards.
We are able to provide support via phone & email prior to attending, during and after the course.
This course is [ 1 ] day(s)
Once your booking has been placed and confirmed, you will receive an email which contains your course location, course overview, pre-course reading material (if required), course agenda and payment receipts
The training fees for WhatsApp Marketing Training Course certification in Auckland starts from NZD1995
The Knowledge Academy is the Leading global training provider for WhatsApp Marketing Training Course.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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