Web Analytics Course Overview

Web Analytics Masterclass Outline

Module 1: Web Analytics—Present and Future

  • Current Landscape and Challenges
  • What Web Analytics Should Be?

Module 2: Data Collection—Importance and Options

  • Data Landscape
  • Data
    • Clickstream
    • Outcomes
    • Research
    • Competitive

Module 3: Overview of Qualitative Analysis

  • Essence of Customer Centricity
  • Lab Usability Testing
  • Heuristic Evaluations
  • Site Visits

Module 4: Critical Components of a Successful Web Analytics Strategy

  • Focus on Customer Centricity
  • Solve for Business Questions
  • Follow the 10/90 Rule
  • Hire Great Web Analysts
  • Optimal Organisational Structure and Responsibilities

Module 5: Web Analytics Fundamentals

  • Web Logs or JavaScript Tags
  • Optimal Web Analytics Tool
  • Clickstream Data Quality

Module 6: Advanced Analytics Concepts

  • Power of Statistical Significance
  • Amazing Power of Segmentation
  • Analysis and Reports ‘Connectable’
  • Search Engine Marketing/Pay Per Click Analysis
  • Measure the Adorable Site Abandonment Rate Metric
  • Statistical Control Limit

Module 7: Creating a Data-Driven Culture

  • Key Skills to Look for in a Web Analytics Manager/Leader
  • When and How to Hire Consultants or In-House Experts
  • Steps to Create a Data-Driven Decision-Making Culture

 

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Who should attend this Web Analytics Course?

The Web Analytics Training Course is designed for individuals seeking to enhance their understanding and skills in the field of Web Analytics. This course can benefit a wide range of professionals, including:

  • Digital Marketers
  • Website Owners and Managers
  • Business Analysts
  • E-Commerce Professionals
  • Data Analysts
  • Digital Strategists
  • Marketing Managers

Prerequisites of the Web Analytics Course

There are no formal prerequisites for this Web Analytics Training Course.

Web Analytics Course Overview

Web Analytics is a pivotal discipline in the digital landscape, offering businesses invaluable insights into the performance and user interactions on their online platforms. Web Analytics allows organisations to track website traffic, user behaviour, and engagement metrics, providing a comprehensive understanding of how visitors interact with their online content.

To stay competitive, marketing professionals must grasp the intricacies of Web Analytics, especially those in roles involving data-driven decision-making. This mastery is crucial for Digital Marketers, Business Analysts, and anyone seeking a comprehensive understanding of online consumer behaviour.

The Knowledge Academy's 1-day Web Analytics Course empowers delegates with practical skills. They learn to interpret website data, optimise campaigns, and derive actionable insights. This intensive training ensures that participants leave equipped with the knowledge needed to navigate the digital landscape effectively.

Course Objectives

  • To comprehend the fundamentals of Web Analytics and its role in digital marketing
  • To explore key metrics and tools for analysing website performance
  • To understand how Web Analytics contributes to informed decision-making in marketing strategies
  • To gain hands-on experience in interpreting and presenting Web Analytics data
  • To optimise digital campaigns based on insights derived from Web Analytics
  • To establish a foundation for continuous improvement through data-driven marketing

Upon completion, delegates will not only possess a profound understanding of Web Analytics but will also be adept at leveraging this knowledge to refine marketing efforts. This course ensures that participants are well-equipped to contribute meaningfully to their organisations' digital success.

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What’s included in this Web Analytics Masterclass?

  • World-Class Training Sessions from Experienced Instructors    
  • Web Analytics Certificate 
  • Digital Delegate Pack 

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Why choose us

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Web Analytics Course. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Web Analytics Course, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Experience the most sought-after learning style with The Knowledge Academy's Web Analytics Course. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Web Analytics Course sessions.

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Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

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Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

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Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy’s In-house/Onsite Web Analytics Course at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our Web Analytics Course offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Web Analytics Course FAQs

Understanding Web Analytics is crucial for optimising digital strategies, as it provides actionable insights into user behaviour, helping businesses refine their online presence and enhance overall performance.
Web Analytics is essential for Digital Marketers, Business Analysts, and Website Owners aiming to make data-driven decisions, improve online experiences, and achieve measurable results in their online endeavours.
Proficiency in Web Analytics opens doors to diverse career opportunities, empowering professionals to make informed decisions, demonstrate the impact of digital efforts, and contribute significantly to the success of marketing and business initiatives.
Yes, there is a growing demand for skilled Web Analysts as businesses increasingly rely on data-driven insights to inform their strategies, resulting in a need for professionals who can interpret and leverage Web Analytics data effectively.
Yes, Web Analytics offers a rewarding career path by enabling individuals to play a pivotal role in optimising online performance, driving business success, and staying at the forefront of the rapidly evolving digital landscape.
Start by acquiring a foundational understanding of Web Analytics concepts, familiarise yourself with popular analytics tools, and gain practical experience through hands-on projects or internships to kickstart your career in Web Analytics.
Proficiency in data analysis and a strong understanding of digital marketing concepts are essential skills for Web Analysts, allowing them to extract meaningful insights and contribute to effective online strategies.
While a specific degree is not required, a background in business, marketing, or a related field is beneficial. A Web Analytics Certification and hands-on experience with analytics tools are also valuable assets.
The Knowledge Academy offers a comprehensive online Web Analytics Training Course that covers the fundamentals of Web Analytics, providing a structured learning path with expert-led content, practical exercises, and industry-recognised certifications to enhance your skills and knowledge.
Online Web Analytics Courses offer flexibility, allowing you to learn at your own pace. They provide hands-on experience with industry tools, access to expert instructors, and the opportunity to earn certifications, enhancing your employability in the digital landscape.
There are no prerequisites for this course.
This training course is suitable for individuals who are interested in mastering the digital and Web Analytics, and for people who want to elevate their skill sets in the digital marketing world. It is best suited for: Digital Analysts, Digital Marketers, Online Web Analytics Data Reporters & Online Web Analytics Implementers.
We can provide support via phone & email prior to attending, during and after the course.
The Web Analytics Training Course by The Knowledge Academy includes world-class training sessions led by experienced instructors, a certificate upon completion, a digital delegate pack, and access to valuable learning resources.
The training fees for Web Analytics Course certification in New Zealand starts from NZD1995
The Knowledge Academy is the Leading global training provider for Web Analytics Course.
Please see our Marketing Courses courses available in New Zealand
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You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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