Marketing Training | Introduction To Public Relations Training in Christchurch

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Introduction to Public Relations

Christchurch

Learn strategies for creating and maintaining a positive public image
Understand the fundamentals of interacting with the media, including press releases
Understand the principles of brand management with our Public Relations Certification

Dates & Prices Dates & Prices

Course information

Introduction to Public Relations Course Outline

Module 1: Introduction to Public Relations

How to Define Public Relations?
Public Relations Roles
Why are Public Relations Important for an Organisation?
Principles of Excellent Public Relations

Module 2: Researching

Why is Research Important?
How to Conduct Effective Research?
Challenges
Making Good Use of Findings

Module 3: Public Relations and the Media

Complex Relationships Between PR and the Media
Staying on Top of News Surrounding Organisation
Keeping Good Relations with the Media

Module 4: Preparation of PR Campaigns

Organisation is Key
Keeping the Campaign Under Wraps
Attracting the Right Type of Media

Module 5: Persuasive Writing

Types of Writing
Writing with a Purpose

Module 6: Understanding Newsletters, Brochures, and Annual Reports

Importance of Writing for a PR Position
Newsletters
Brochures
Annual Reports
Using these Features to Release New Products

Module 7: Crisis Communications

Importance of Strong Communication Skills
Dealing with Difficult Situations

Module 8: Non-Profit Public Relations

Non-Profit Tactics
Getting the Balance Right

Who should attend this Introduction to Public Relations Course?

This Public Relations Training Course is designed for individuals who are interested in gaining a foundational understanding of the field of Public Relations. This course can benefit a wide range of professionals, including:

Communication Managers
Marketing Professionals
Marketing Managers
Public Relations and Communication Managers
Public Relations Professionals
Sales and Customer Relations Professionals
Media Professionals

Prerequisites of the Introduction to Public Relations Course

There are no formal prerequisites for this Public Relations Training Course.

Introduction to Public Relations Course Overview

Public Relations (PR) is an essential facet of modern communication, playing a pivotal role in shaping public perception and managing information between organisations and their audiences. The Public Relations Training Course offers an in-depth exploration of PR's fundamental principles, highlighting its significance in today's media-driven world. This course serves as a comprehensive guide to understanding the strategic role of PR in building and maintaining a positive public image.

Grasping the nuances of Public Relations is crucial for professionals in marketing, communications, and media. It is equally vital for business leaders and entrepreneurs who seek to cultivate a strong brand reputation. This Introduction to Public Relations Training is designed for those aspiring to master the art of effective communication and relationship management with stakeholders, clients, and the public at large.

The Knowledge Academy's 1-day PR Training provides delegates with a solid foundation in the strategies and tactics of Public Relations. Through this training, delegates will learn about PR's role in marketing, crisis management, and stakeholder engagement. The course equips them with practical skills and insights needed to implement successful PR campaigns and handle communication challenges proficiently.

Course Objectives

To impart a clear understanding of Public Relations' role in business and society
To equip participants with skills for developing effective PR strategies
To enhance abilities in crafting compelling messages and managing media relations
To provide insights into crisis communication management and brand reputation
To foster skills in stakeholder engagement and relationship building
To encourage an analytical approach towards PR campaign planning and execution

After completing the Introduction to Public Relations Certification Course, delegates will be well-prepared to navigate the PR landscape with confidence and skill. They will be able to apply their knowledge in crafting effective PR strategies, managing media relations, and maintaining a positive public image for their organisations.

What’s included in this Introduction to Public Relations Course?

World-Class Training Sessions from Experienced Instructors
Introduction to Public Relations Certificate
Digital Delegate Pack

Why choose us

Our Christchurch venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Christchurch is the largest city in the south island of New Zealand and has a population of around 350,000. Christchurch has several educational institutes including primary, secondary, college and Universities. Christchurch is home to Burnside High School which is the fourth largest school in New Zealand, and houses over 2,500 students. Cashmere High School is also another large secondary school. Another secondary school of similar size is Papanui High School. Christchurch is very well known for its traditional schools, for example, St Thomas of Canterbury College and St Andrew’s College. Christchurch has a number of Universities and Institutes located in or around the city. The University of Canterbury is New Zealand’s second oldest University. The University was founded in 1873 and became the second institution in New Zealand to offer tertiary level education. The University of Canterbury offers degrees in various departments such as, Social Work, Fine Arts, Education and Sports Coaching. The University currently has around 14,900 students in attendance, with 10,000 undergraduates and 2000 post graduates. Another institute located in Christchurch is the Christchurch Polytechnic Institute of Technology which provides students with full and part time education in technologies and trade. Christchurch Polytechnic Institute of Technology is the largest institute on the island to offer Applied Sciences. The University has around 25,000 full and part time students in attendance. The University offers degrees in departments such as: Music Arts, Nursing, Applied Science and Information Technology. The University Of Otago Christchurch School Of Medicine is also located in Christchurch and is one of three schools that make up the University of Otago and is primarily based at Christchurch Hospital. The University of Otago Christchurch School Of Medicine was established in 1924 and became a clinical school in 1973. The school is linked with the University Of Otago Dunedin School Of Medicine, where students can choose to study their final year there.

Address

Pavilions Hotel Church
42 Papanui Rd
Merivale
Christchurch
8014

T: +64 98874342

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Marketing Training | Introduction To Public Relations Training in Christchurch. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

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Unlock your potential with The Knowledge Academy's Marketing Training | Introduction To Public Relations Training in Christchurch, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

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Experience the most sought-after learning style with The Knowledge Academy's Marketing Training | Introduction To Public Relations Training in Christchurch. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Marketing Training | Introduction To Public Relations Training in Christchurch sessions.

Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

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Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

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What our customers are saying

Marketing Training | Introduction To Public Relations Training in Christchurch FAQs

What is the significance of obtaining a Public Relations (PR) Certification?

Public Relations (PR) is the strategic communication process that builds mutually beneficial relationships between organisations and their publics. It involves managing information and reputation through various media channels.

What is the primary objective of a Public Relations Certification?

Public relations Certification aims to equip individuals with the skills to manage communication between organisations and their audiences, enhancing brand image and building strong, positive relationships.

What subjects are included in the Public Relations Course?

The course covers strategic communication, media relations, social media management, crisis management, event planning, and brand management, equipping students with essential skills for effective public relations.

What's the typical income in Christchurch professional holding a Public Relations Certification?

The average salary for professionals with Public Relations Certification in Christchurch typically ranges between £25,000 and £50,000 annually, varying by experience and location.

Who is the ideal candidate for this Public Relations Course?

This course is perfectly suited for anyone aspiring to excel in Public Relations, including PR professionals, marketing staff, and individuals aiming to enhance their communication skills.

How is this Public Relations Certification updated to reflect the latest industry trends?

This course is regularly reviewed and updated by industry experts to incorporate the latest trends, technologies, and best practices, ensuring relevance and practical value to delegates.

What are the required qualifications for attending this Public Relations Certification?

There are no prerequisites for attending this PR Training.

What is the duration of this Public Relations Certification?

This Public Relations Certification is designed as a 1-day intensive course, providing a comprehensive overview of Public Relations.

What tasks do professionals in Public Relations roles perform?

Professionals in Public Relations manage an organisation's image, handle media relations, craft press releases, organise events, and develop communication strategies to engage with the public and stakeholders.

What is the cost/training fees for Introduction to Public Relations certification in Christchurch?

The training fees for Introduction to Public Relations certification in Christchurch starts from NZD1995

Which is the best training institute/provider of Introduction to Public Relations in Christchurch?

The Knowledge Academy is the Leading global training provider for Introduction to Public Relations.

What are the best Marketing Courses courses in Christchurch?

Please see our Marketing Courses courses available in Christchurch

Why choose us

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

Many delivery methods

Flexible delivery methods are available depending on your learning style.

High quality resources

Resources are included for a comprehensive learning experience.

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water