Influencer Marketing Course Overview

Influencer Marketing Masterclass Outline

Module 1: Introduction to Influencer Marketing

  • What is an Influencer?
  • Types of Influencers
  • Influencer Aspects
  • Which Type of Influencer is Right for You?

Module 2: Why Use an Influencer Marketing Strategy?

  • Product Placement
  • Brand Endorsement
  • Content Creation
  • 3 What’s

Module 3: Situational Influence: A New Model for a New Era

  • Current Trends
  • Gravity
  • Repositioning the Customer at the Center
  • Situational Influence
    • Communities
    • Economic
    • Social and Cultural Groupthink
    • Personal Ideology
  • Situational Factors
    • Personal Situational Factors
    • Environmental Situational Factors
    • Emotional Situational Factors
    • Life Cycle Situational Factors

Module 4: Identifying the Right Influencer

  • Who is Your Marketing Audience?
  • What Response are You Expecting?
  • What Do You Need to Know About Your Potential Influencer?

Module 5: How to Find and Use Influencers

  • How to Approach an Influencer?
  • How to Brief an Influencer?
  • How Much Should You Pay Your Influencer?

Module 6: What to Measure in Your Influencer Campaign

  • Analyse Right from the Start
  • Post Campaign Tracking

Module 7: Risks and Mistakes of Using a Social Media Influencer Marketing Strategy

  • Risk and How to Avoid Them
  • Common Influencer Marketing Mistakes
  • Influencer Marketing Tools

 

 

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Who should attend this Influencer Marketing Masterclass Course?

The Influencer Marketing Masterclass is tailored for individuals seeking to elevate their understanding and proficiency in Influencer Marketing strategies. This course can benefit a wide range of professionals, including:

  • Marketing Professionals
  • Entrepreneurs
  • Brand Managers
  • Social Media Managers
  • Advertising Executives
  • Public Relations Specialists
  • Digital Marketing Specialists

Prerequisites of the Influencer Marketing Masterclass

There are no formal prerequisites for this Influencer Marketing Masterclass.

Influencer Marketing Masterclass Overview

Influencer Marketing is a contemporary approach that centres on utilising key industry leaders to amplify a brand's message to a wider audience. Rather than marketing directly to consumers, brands can collaborate with Influencers who, with their established trust and followers, become the voice for the brand. This paradigm shift in marketing has transformed the landscape, profoundly influencing consumers' purchasing decisions.A lot of marketers are now integrating Influencer Marketing into their strategies, a testament to its growing significance in today's digital age.  This masterclass on Influencer Marketing is crucial for Digital Marketers, Brand Managers, and even PR Professionals to acquire proficiency in this domain, given its undeniable impact on consumer behaviour and the evolving intricacies of the influencer market.

This Influencer Marketing Masterclass offers delegates a comprehensive insight into the realm of Influencer Marketing. Over the course of 1-day, delegates will be introduced to its foundational concepts and discern its paramount importance in modern marketing strategies. The training will elucidate the various types of influencers, guiding delegates in selecting the most apt influencer type for their brand's needs.

Course Objectives:

  • To equip delegates with the fundamentals of Influencer Marketing dynamics and best practices
  • To develop strategies for identifying and collaborating with the most impactful Influencers for specific brands
  • To enhance understanding of measuring and analysing the ROI of Influencer campaigns
  • To provide insights into navigating legal and ethical considerations in Influencer partnerships
  • To foster effective communication and negotiation skills tailored to Influencer collaborations

At the end of this training, delegates will gain the knowledge to identify the correct influencers, understand the target audience, and learn to measure your influencer campaign using post-campaign tracking.

 

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What’s included in this Influencer Marketing Masterclass?

  • World-Class Training Sessions from Experienced Instructors
  • Influencer Marketing Certificate
  • Digital Delegate Pack

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Why choose us

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Influencer Marketing Course. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Influencer Marketing Course, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Experience the most sought-after learning style with The Knowledge Academy's Influencer Marketing Course. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Influencer Marketing Course sessions.

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Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

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Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

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Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy’s In-house/Onsite Influencer Marketing Course at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our Influencer Marketing Course offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Influencer Marketing Course FAQs

Influencer Marketing is a kind of marketing which emphasis on leveraging foremost leaders to encourage the message of the brand to the broader market.
Taking an Influencer Marketing Course offers a range of benefits. Firstly, it equips you with essential skills in digital marketing, content creation, and social media strategy, which are fundamental to executing successful influencer campaigns. The course also provides up-to-date industry insights, including the latest trends, tools, and best practices, ensuring you stay ahead in a rapidly evolving field.
In this Influencer Marketing Masterclass, there are no formal prerequisites.
The Knowledge Academy's Influencer Marketing Masterclass is designed for those who want to become an expert of active networks and want to achieve measurable business goals.
The Influencer Marketing Course covers a range of topics related to the practice of using influencers to promote products, services, or brands on social media and other online platforms.
This course is a 1-day.
Completing the course opens up diverse career opportunities in the digital marketing sphere. Individuals can become social media managers, overseeing brand presence on platforms like Instagram, Facebook, and Twitter. They can also work as content creators, crafting engaging posts and campaigns tailored to specific audiences.
The training fees for Influencer Marketing Course certification in New Zealand starts from NZD1995
The Knowledge Academy is the Leading global training provider for Influencer Marketing Course.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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Influencer Marketing Course in New Zealand

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