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Module 1: Fundamentals
Module 2: Why use an Influencer Marketing Strategy?
Module 3: Situational Influence: A New Model for a New Era
Module 4: Identifying the Right Influencer
Module 5: How to Find and Use Influencers
Module 6: What to Measure in Your Influencer Campaign
Module 7: The Risks and Mistakes of Using a Social Media Influencer Marketing Strategy
In this Influencer Marketing Masterclass training, there are no formal prerequisites.
The Knowledge Academy's Influencer Marketing Masterclass is designed for those who want to become an expert of active networks and want to achieve measurable business goals.
Influencer Marketing is a kind of marketing which emphasis on leveraging foremost leaders to encourage the message of the brand to the broader market. Instead of direct marketing to a wide range of consumers, you can motivate, hire/pay influencers to get out the word for you. The influence market has revolutionised the process we buy things—forever.
Approximately 67% of advertisers say that they are engaging in a type of influencer marketing, a figure that is expected to rise as social media influencers achieve more public attention. With the increasing demand, the influencer market is moving to the larger modernised resolutions, including tools like programming and influencer networks to help brands insist influencers more easily.
In this 1-day training, delegates will gain knowledge of the basic concepts of Influencer Marketing and its importance. Delegates will understand the types of different influencer and which type is suitable. Delegates will attain an understanding of the strategy of Influencer Marketing.
This training will cover various concepts, such as:
At the end of this training, delegates will attain the knowledge of how to measure in your influencer campaign using post-campaign tracking.
Why choose us
Our easy to use Virtual platform allows you to sit the course from home with a live instructor. You will follow the same schedule as the classroom course, and will be able to interact with the trainer and other delegates.
Our fully interactive online training platform is compatible across all devices and can be accessed from anywhere, at any time. All our online courses come with a standard 90 days access that can be extended upon request. Our expert trainers are constantly on hand to help you with any questions which may arise.
This is our most popular style of learning. We run courses in 1200 locations, across 200 countries in one of our hand-picked training venues, providing the all important ‘human touch’ which may be missed in other learning styles.
All our trainers are highly qualified, have 10+ years of real-world experience and will provide you with an engaging learning experience.
We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible
We limit our class sizes to promote better discussion and ensuring everyone has a personalized experience
Get more bang for your buck! If you find your chosen course cheaper elsewhere, we’ll match it!
This is the same great training as our classroom learning but carried out at your own business premises. This is the perfect option for larger scale training requirements and means less time away from the office.
Our courses can be adapted to meet your individual project or business requirements regardless of scope.
Cut unnecessary costs and focus your entire budget on what really matters, the training.
This gives your team a great opportunity to come together, bond, and discuss, which you may not get in a standard classroom setting.
Keep track of your employees’ progression and performance in your own workspace.
Course was run very smoothly, Richard our trainer was extremely knowledgeable and delivered the course in a succinct fashion with a twist of humour thrown in.
The course was great and the so was the trainer - brilliantly delivered and I would certainly recommend this course to my colleagues. Thanks to Richard for a great course and delivering it a tough environment virtually.
Richard was very knowledgeable and explained well
You won't find better value in the marketplace. If you do find a lower price, we will beat it.
Flexible delivery methods are available depending on your learning style.
Resources are included for a comprehensive learning experience.
"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water
"...the trainer for this course was excellent. I would definitely recommend (and already have) this course to others."
Diane Gray, Shell