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Data Analytics for Marketing Professional Overview
Data Analytics for Marketing Professional Course Outline
Module 1: Fundamentals
- Introduction to Data Analysis
- Who is Customer?
- What is the Significance of Data and Analytical Teams in an Organisation?
Module 2: Consumer Behaviour and Marketing Strategy
- Principles of Consumer Behaviour
- Introduction to Consumer Behaviour on the Basis for Marketing Strategy
- Overview of Marketing Strategy
Module 3: Get to Know Data
- Data Mining Methods
- Variable Types
- Frequency Table
- Descriptive Statistics
- Steps to Make a Frequency Table
- Descriptive Statistics
- Steps to Descriptive Statistics Analysis
Module 4: Modelling Techniques
- What is Predictive Modelling Using Regression?
- How to Create Scorecards?
- Significance of Predictive Modelling in Campaign Performance
- How to Use Predictive Models?
Module 5: Segmentation Methods and Techniques
- What are Segments?
- Description Between Descriptive and Predictive
- Introduction to Cluster Analysis to Create Segments
Who should attend this Data Analytics for Marketing Professional Course?
The Data Analytics for Marketing Professional Course is designed for individuals in the field of marketing who are looking to enhance their analytical skills and leverage data-driven insights to make informed decisions. This course can benefit a wide range of professionals, including:
- Marketing Analysts
- Digital Marketers
- Marketing Managers
- Brand Managers
- Advertising Professionals
- Market Researchers
- Sales and Business Development Professionals
Prerequisites of the Data Analytics for Marketing Professional Course
There are no formal prerequisites for this Data Analytics for Marketing Professional Course.
Data Analytics for Marketing Professional Course Overview
Data analysis of marketing is a methodology in which the business can consider all the market knowledge to come up with a marketing strategy. For every business, it is an essential activity. It also explains how effectively one can make use of the latest marketing techniques in the business. It shows previous success and results. One needs to know that when they are an investor or an entrepreneur.
In this 1-day training, delegates will gain knowledge of the basic concepts of data analysis for marketing and its importance. Delegates will understand the principles of consumer behaviour. Delegates will also attain the experience of data mining methods.
This training will cover various concepts, such as:
- What is the significance of data and analytical teams in an organisation?
- Consumer behaviour and marketing strategy
- Methods of data mining
- Evaluating the impact of essential marketing variables
- Various modelling and segmentation methods
At the end of this training, delegates will also understand the difference between descriptive and predictive modelling. In addition, they will also understand how to utilise the predictive models and cluster analysis.
What’s included in this Data Analytics for Marketing Professional Course?
- World-Class Training Sessions from Experienced Instructors
- Data Analytics for Marketing Professional Certificate
- Digital Delegate Pack
Why choose us
Ways to take this course
Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Data Analytics for Marketing Professional. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.
Unlock your potential with The Knowledge Academy's Data Analytics for Marketing Professional, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.
What our customers are saying
Data Analytics for Marketing Professional FAQs
Data analysis of marketing is a methodology in which the business can consider all the market knowledge to come up with a marketing strategy.
In this Data Analytics for Marketing training, there are no formal prerequisites.
This Data Analytics for Marketing training is designed for marketers who want to attain a better knowledge of analytical techniques and wants to work with systematic or data-related activities as part of their role.
We are able to provide support via phone & email prior to attending, during and after the course.
Delegate pack consisting of course notes and exercises, Manual, Experienced Instructor, and Refreshments
This course is 1 day.
Once your booking has been placed and confirmed, you will receive an email which contains your course location, course overview, pre-course reading material (if required), course agenda and payment receipts
The training fees for Data Analytics for Marketing Professional certification in Hong Kong starts from HKD10795
The Knowledge Academy is the Leading global training provider for Data Analytics for Marketing Professional.
Please see our Digital Marketing Courses courses available in Hong Kong
Why choose us
Best price in the industry
You won't find better value in the marketplace. If you do find a lower price, we will beat it.
Many delivery methods
Flexible delivery methods are available depending on your learning style.
High quality resources
Resources are included for a comprehensive learning experience.
"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water
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Data Analytics For Marketing Professional in Hong Kong
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