Campaign Planning Masterclass | Digital Marketing Courses in Hong Kong

Who should attend this Campaign Planning Masterclass?

The Campaign Planning Masterclass is designed for individuals who are looking to enhance their skills and knowledge in the field of Campaign Planning and execution. This course can benefit a wide range of professionals, including: 

• Marketing Professionals 
• Advertising and Public Relations Professionals 
• Business Owners 
• Communication Specialists 
• Digital Marketers 
• Brand Managers 
• Public Affairs Professionals 

Prerequisites of the Campaign Planning Masterclass  

There are no formal prerequisites for this Campaign Planning Masterclass.

Campaign Planning Masterclass​ Course Overview

A campaign plan is an integrated and organised communications plan for generating sales. Its goal is to attract the audience, and it usually has a focus on content marketing and an integrated media schedule. The marketing campaign plan is used to maximise the scope of online campaigns and attract new clients. More substantial organisations and businesses use campaigns for promotion. A stable digital marketing campaign plan has:

• Definite and realistic objectives which you can be confident of achieving
• The most suitable strategy for achieving these objectives against the competition
• Details of the tactics and procedures required to turn the plan into action

In this 1-day training, delegates will gain knowledge of the basic concepts of Campaign Planning. Delegates will understand what they are promoting and the position of a product in the market place. Delegates will also attain the experience of how to set targets using SMART strategies.

This training will cover various concepts, such as:

• Online and offline campaigns
• SMART objectives
• Different stages for achieving goals
• Fulfil features and advantages to demands and requirements
• Creating and measuring project plan

At the end of this training, delegates will also understand how to work within a budget. Delegates will gain knowledge of allocating costs for each element. They will even understand how to set the appropriate targets for each part of your campaign.