How to Write an Explainer Video Script: A Step-by-Step Guide

What if you could explain your product in under 60 seconds and still leave a lasting impact? In a digital world where attention spans are shrinking, the ability to communicate quickly and effectively can set you apart from the competition. A powerful Explainer Video Script helps you do that.

It delivers your message in a way that’s easy to understand and hard to forget. By following a structured approach, you can craft such scripts to capture attention, tell a meaningful story, and encourage action. In this blog, you’ll learn how to write an Explainer Video Script that connects with your audience and delivers real results. Let’s dive in!

Table of Contents

1) How do You Write a Strong Script for an Explainer Video?

2) 7 Tips and Tricks for Writing Amazing Explainer Video Scripts

3) What is the Format of an Explainer Video?

4) What are Common Explainer Video Script Mistakes?

5) Conclusion

How do You Write a Strong Script for an Explainer Video?

An Explainer Video Script is a concise, structured narrative used to explain a concept, product, or service through a video. It combines visuals, narration, and timing to present information in a simple, engaging, and easy-to-understand way.

Typically, Explainer Video Script follows a clear flow, from introducing a problem and presenting a solution, to ending with a call to action. This helps viewers quickly grasp the message and take the desired next step. Here is how you can write such engaging and strong scripts for your Explainer Videos:

1) Choose Your Story

Explainer videos are powerful, but let’s be honest since they can go wrong fast. We’ve all seen those videos that ramble, confuse, or wait forever to get to the point. Don’t let that be yours. Your job is simple: tell one clear story with the help of good logical Script Writing and keep it concise and engaging.

Most Explainer Videos fall into two main categories:

1) Problem-solution: This is the classic “hero” story where your product or service saves the day. Start by laying out the problem in a way viewers can relate to. Then, shift smoothly to the solution. Keep the focus on how it makes their life better. Don’t spend too long on the problem; you want them to dream about the fix, not be stuck in frustration.

2) Process Walkthrough: Perfect for how-tos or service overviews. This one’s all about simplicity and it doesn’t require any problem statement. Just explain the steps clearly, one after another, so your viewers leave with the info they need.

Your video might not fit these perfectly, and that’s okay. What really matters is this: set up the story and deliver a satisfying payoff.

Here are some tips to keep your explainer on track:

1) Maintain confidence and clarity to build immediate trust with your viewers.

2) Think about what they’ll ask and answer it in your video.

3) Know who you’re talking to and speak directly to their needs.

4) Offer real value like give them something worth remembering.

5) End strong because A weak closing can undo all your hard work.

And if you’re stuck, ask yourself:

1) Why am I telling this story? What’s your goal?

2) What’s my angle? How are you filling a gap or helping your viewer?

3) Why will they care? What problem are you solving or insight are you giving?

4) What’s the takeaway? What do you want them to remember or do?

At the end of the day, keep your story at the centre. Focus on clarity and connection, and you’ll have an Explainer Video that hits the mark. If you need inspiration, check out some standout Explainer Video Script examples and see what works.

2) Condense Your Story

Explainer Videos are all about making ideas easy to understand and enjoyable to watch. The goal is to break down complex concepts into simple, clear, and engaging information that anyone can follow.

Think of an Explainer Script like a children’s book for adults that are interesting, straightforward, and easy to digest. Keep your story simple but never condescending. Here are a few tips to make this work:

1) Outline your story in five sentences. This keeps your message focused.

2) Use short, simple sentences. Write as if you're talking to a friend. It should sound natural and conversational.

3) When in doubt, simplify even more.

We worked with a company to create a motion graphic explaining their new feature to protect users from fraud. The video was short, clear, and respectful of viewers’ time.

3) Include Your Audience in the Story

A good Explainer Video Script should feel personal and relevant to the viewer. Instead of focusing only on your product, centre the story around your audience, focusing on their challenges, needs, and goals. When people see themselves in the narrative, they are more likely to stay engaged and trust your message. Here's how you can do it:

1)  Understand Your Audience’s Pain Points: Start by identifying the key problems your audience faces. Highlight these challenges early in your script so viewers instantly relate and feel understood.

2)  Use Relatable Scenarios: Create situations that reflect real-life experiences your audience can recognise. This helps make your message more practical and easier to connect with.

3) Speak Directly to the Viewer: Use words like “you” and “your” to make the script conversational. This makes the audience feel involved rather than just observing the story.

4)  Show the Transformation: Demonstrate how your product or idea improves their situation. Clearly show the journey from problem to solution to make the impact more meaningful.

5)  Keep it Simple and Relevant: Avoid unnecessary details and focus only on what matters to your audience. A clear and relevant message keeps viewers engaged and improves understanding.

4) Include Emotional Elements

Including emotional elements in an Explainer Video Script is a powerful technique to connect with the audience on a deeper level. Here's how to effectively incorporate these elements:

1) Identify the Right Emotions: Determine the most relevant emotions to your message and audience. It could be excitement for a new product, empathy for a problem, or joy from finding a solution.

2) Tell a Story: Create a narrative that weaves in emotional elements by showcasing a character's journey from a challenge to a resolution.

3) Use Relatable Scenarios: Present scenarios that your audience can identify with. When viewers see their struggles, aspirations, or joys reflected, it fosters an emotional connection.

4) Incorporate Visuals and Music: Visuals are powerful tools for evoking emotions. Choose images, colours, and sounds that complement and enhance the mood you want to convey.

5) Employ Humour Wisely: Humour can be effective, but use it judiciously. It should support the message, not detract from it, and be appropriate for your audience and brand.

5) Adjust Your Script Length

You need to keep it brief when writing an Explainer Video Script. The shorter it is, the more impactful your message will be. Most Explainer Videos are between 30 seconds and 3 minutes long.

Here are a few tips to keep in mind:

1) Word Count Matters: Stick to 130 to 150 words per minute for a comfortable pace.

2) Test Your Timing: Read the script aloud to get an estimate, but remember, you'll naturally read faster than a voice-over artist.

3) Use a Tool: Use a timing tool to ensure your script fits the desired length.

4)  Stay Focused: Include only the most important details to keep your audience engaged.

Shorter scripts make for clearer, more effective videos that respect your viewer’s time.

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6) Make Voice-over Adjustments

A good Explainer Video Script should sound natural when spoken. Since the script will be delivered through a voice-over, it’s important to ensure the language flows smoothly and feels conversational. This helps keep the audience engaged and makes the message easier to understand. To achieve it, you can:

1) Use Simple Language: Avoid complex sentences or formal language. Write the way people speak in everyday conversations, so the voice-over feels natural and relatable.

2)  Keep Sentences Short and Clear: Long sentences can be difficult to follow when heard. Break your script into shorter, simple lines to improve clarity and pacing.

3) Use a Conversational Tone: Make the script feel friendly and approachable. A conversational tone goes a long way to build a strong connection with the audience and keeps them interested.

4) Read it Aloud: Always test your script by reading it out loud. This helps you identify awkward phrasing, unnatural flow, or areas that need simplification.

5) Match Tone with Message: Ensure the voice-over tone aligns with your content. For example, use an energetic tone for promotional videos and a calm tone for informative content.

7) Demonstrate Your Story

An effective Explainer Video goes beyond narrating; it visually shows the message. Demonstrating your story through visuals helps viewers quickly understand your message and makes it more memorable. When your script aligns with what is being shown on screen, it creates a stronger and more engaging experience. Here is what you can focus on:

1) Present Ideas Through Visuals: Instead of only describing your product or idea, illustrate it in action. Visual demonstrations make complex concepts much easier to grasp and keep viewers interested.

2) Align Visuals with Narration: Ensure that what is being said matches what is being shown. This consistency helps avoid confusion and reinforces your message.

3) Use Simple and Clear Examples: Present your story using straightforward examples or scenarios. This makes it easier for viewers to follow along and relate to the content.

4) Highlight Key Moments: Focus on important parts of your message, such as the problem and solution. Visually emphasising these moments helps viewers retain the most critical information.

5) Keep it Visually Engaging: Use visuals that support and enhance the story without overwhelming it. A balanced approach keeps the audience focused and improves overall understanding.

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8) Evaluate Your Script

Once your Explainer Video Script is complete, reviewing and refining it is essential to ensure it delivers the intended impact. A well-evaluated script improves clarity, strengthens flow, and helps eliminate anything that may confuse or distract the viewer. This step ensures that your message is both effective and engaging. The following are the things that you need to consider in your Explainer Video Script:

1) Check for Clarity and Simplicity: Make sure your script is easy to understand. Remove jargon or complex phrases and keep the message straightforward so viewers can follow along effortlessly.

2)  Ensure a Smooth Flow: Review how each part of the script connects. The transition from problem to solution should feel natural and guide the viewer seamlessly through the story.

3) Focus on Key Message: Check and confirm that your main idea is clear and consistent throughout. Avoid adding extra information that may dilute your core message.

4) Test with Others: Share your script with others and gather feedback. A fresh perspective can help identify gaps, confusion, or areas that need improvement.

5) Refine and Finalise: Make necessary edits based on your review and feedback. Polishing your script ensures it is concise, impactful, and ready for production.

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7 Tips and Tricks for Writing Amazing Explainer Video Scripts

You’ve got the story framework, so you’re already on your way to writing a good Explainer Video Script. Now, let’s take it from good to great with these simple tips:

1) Your First Script Won’t be Perfect

Your first draft is just the beginning. Re-read, tweak, and rewrite until it feels right. It might take two drafts or fifteen but you’ll end up with an Explainer Video Script you’re proud of.

2) Make Your Tagline Unforgettable

A great tagline sticks with people, like Nike’s “Just Do It”. Keep it short and simple. Avoid big words, and if it suits your brand, add a touch of humour to make it memorable.

3) Stick to Short Sentences

Short sentences are easier to follow and more impactful. Long, complex sentences lose your viewers. Keep your points brief and to the point. Remember, less is more when it comes to writing that connects.

4) Speak Directly to Your Audience

Write the way you talk naturally. Avoid complicated words and passive voices. Use personal pronouns like "you," "we," and "I" to create a personal connection with your viewers.

5) Focus on Value, not Sales

Don’t let your videos sound too much like they're made for sales. Show your audience how your product or service solves their problem. Make them see the value you offer, not just the features.

6) Choose the Right Voice

The delivery matters as much as the Explainer Video Script. If you’re not trained in voice acting, consider hiring a professional or using AI text-to-speech technology. Both options can ensure the tone and pacing are just right.

7) End With a Clear Call to Action

Never leave your audience wondering, “What now?” Tell them exactly what to do next, whether it’s visiting your website, signing up, or making a purchase.

With these tips, you’ll have a script that’s clear, engaging and effective. 

What is the Format of an Explainer Video?

An Explainer Video typically follows a clear and structured format designed to deliver a message quickly and effectively. This format helps guide the viewer from understanding a problem to recognising a solution, all within a short time frame. Here is the format to remember when crafting an Explainer Video Script:

1) Hook (Introduction): Start with a strong opening that grabs attention within the first few seconds. This could be a question, a bold statement, or a relatable scenario that immediately draws the viewer in.

2) Problem Statement: Clearly highlight the issue or challenge your audience is facing. This helps viewers relate to the content and understand why the video is relevant to them.

3) Solution Introduction: Present your product, service, or idea as the solution to the problem. Keep it simple and focus on how it addresses the viewer’s needs.

4) How it Works: Explain how your solution functions in a straightforward way. Use visuals and examples to make the explanation easy to understand.

5) Benefits and Value: Show the key advantages of your solution. Focus on how it improves the viewer’s situation rather than just listing features.

6) Call to Action (CTA): End with clear instructions on what the viewer should do next, such as signing up, contacting you, or learning more.

What are Common Explainer Video Script Mistakes?

Writing an Explainer Video Script may seem simple, but small mistakes can hamper its effectiveness and impact. Here are the common mistakes that you need to avoid:

1) Lack of Clear Structure: A disorganised script can confuse viewers. Follow a logical flow, from hook, problem, solution, and CTA, to keep the message clear.

2) Making the Script Too Long: Explainer Videos should be short and focused. Adding too much information can overwhelm viewers and reduce engagement. Keep your script concise and to the point.

3) Using Complex Language: Overly technical or complicated wording can confuse your audience. Use simple, everyday language to make your message easy to understand.

4)  Ignoring the Target Audience: A script that doesn’t consider the audience’s needs and preferences may fail to connect. Always tailor your content to your specific viewers.

5)  Not Testing the Script: Skipping review or feedback can leave errors unnoticed. Always evaluate your script and make improvements before finalising it.

Conclusion

Crafting an effective Explainer Video Script requires a balance of clarity, engagement and brevity. It should resonate with the audience, convey the core message succinctly and include a compelling call to action. A well-written script is like the backbone of a successful Explainer Video, driving understanding and interest.

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