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Digital Email Marketing Masterclass Overview
Digital Email Marketing Masterclass Course Outline
Module 1: Fundamentals
- Introduction to Email Marketing
- Does Email Marketing Work?
- Is there a Catch to Email Marketing?
- Role of Email within a Digital Marketing Strategy
- Five Types of Email
- Awareness
- Consideration
- Conversion
- Product Usage
- Loyalty
Module 2: Email Marketing Tools
- Introduction
- Choosing an Email Service Provider
- In-house vs Outsourcing
- What to Look for in an ESP?
- CRM Software
Module 3: Five Critical Elements of Every Email You Create
- Creating Brand Impact
- Adding Intelligence to Your Design
- Driving the Purchase
- Creating Transactional/Service Messages
- Adding Viral Marketing Elements
Module 4: Getting Ready to Build Your Email Marketing Efforts
- Aligning Your Strategy with Your Tools
- Evaluating Vendors
Module 5: What Happens Once You Send Your Email?
- Defining the Analytics Framework
- What to Do If Something Goes Wrong?
- Revisiting Your Budget
- Email Marketing Database and Future Multichannel Efforts
Module 6: Eight Key Drivers of Your Email Campaign
- Email Address Acquisition
- Creative/Copy
- Making the Data Work
- Multichannel Integration
- Technology (Delivery, Deployment, and Design)
- Reporting/Analytics
- Privacy/Governmental Control
- Reactivation
Module 7: Preparing Your Email Marketing Strategy
- Your Audience
- Your Goals
- Your Email Content
Who should attend this Digital Email Marketing Masterclass?
The Digital Email Marketing Masterclass is designed for individuals and professionals who are eager to enhance their expertise in Email Marketing. This course can benefit a wide range of professionals, including:
- Marketing Executives
- Entrepreneurs
- Brand Managers
- Marketing Managers
- Communication Managers
- Social Media Managers
- Digital Marketing Specialists
Prerequisites of the Digital Email Marketing Masterclass
There are no formal prerequisites for this Digital Email Marketing Masterclass.
Digital Email Marketing Masterclass Course Overview
Email marketing is one section of internet marketing that includes online marketing through social media, websites and blogs. Email Marketing helps you to reach particular categories of clients. The main benefits of email marketing are quality and price. Emailing is a low-priced method to advertise and sell the services or products of the company. It is also simple to set up and monitor an email marketing campaign that allows it easily available to small businesses.
In this 1-day training, delegates will gain knowledge of the basic concepts of digital email marketing and its importance. Delegates will understand the role of email within a digital marketing strategy. Delegates will attain an understanding of different email marketing tools.
This training will cover various concepts, such as:
- Fundamentals of digital email marketing
- The role of email within a digital marketing strategy
- Types of email
- How to choose an email service provider?
- In-house vs outsourcing software
- Tools of CRM
- Creating transactional/service messages
- Key drivers of your email campaign
- How to prepare an email marketing strategy?
At the end of this training, delegates will also understand the email marketing database and future multichannel efforts. Delegates will also understand how to align the strategy with available tools.
What’s included in this Digital Email Marketing Masterclass?
- World-Class Training Sessions from Experienced Instructors
- Digital Email Marketing Masterclass Certificate
- Digital Delegate Pack
Why choose us
Ways to take this course
Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Digital Email Marketing Masterclass. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.
Unlock your potential with The Knowledge Academy's Digital Email Marketing Masterclass, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.
Experience the most sought-after learning style with The Knowledge Academy's Digital Email Marketing Masterclass. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Digital Email Marketing Masterclass sessions.
Highly experienced trainers
Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience
State of the art training venues
We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible
Small class sizes
Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment
Great value for money
Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value
Streamline large-scale training requirements with The Knowledge Academy’s In-house/Onsite Digital Email Marketing Masterclass at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.
Tailored learning experience
Leverage benefits offered from a certification that fits your unique business or project needs
Maximise your training budget
Cut unnecessary costs and focus your entire budget on what really matters, the training.
Team building opportunity
Our Digital Email Marketing Masterclass offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings
Monitor employees progress
The course know-how will help you track and evaluate your employees' progression and performance with relative ease
What our customers are saying
Digital Email Marketing Masterclass FAQs
Email marketing is one section of internet marketing that includes online marketing through social media, websites and blogs.
In this training, there are no formal prerequisites.
Digital Email Marketing Masterclass course is designed for all marketers and wants to gain knowledge of planning and implementing the email campaigns.
We are able to provide support via phone & email prior to attending, during and after the course.
Delegate pack consisting of course notes and exercises, Manual, Experienced Instructor, and Refreshments
This course is 1 day.
Once your booking has been placed and confirmed, you will receive an email which contains your course location, course overview, pre-course reading material (if required), course agenda and payment receipts
The training fees for Digital Email Marketing Masterclass certification in Germany starts from €1195
The Knowledge Academy is the Leading global training provider for Digital Email Marketing Masterclass.
Please see our Digital Marketing Courses courses available in Germany
Why choose us
Best price in the industry
You won't find better value in the marketplace. If you do find a lower price, we will beat it.
Many delivery methods
Flexible delivery methods are available depending on your learning style.
High quality resources
Resources are included for a comprehensive learning experience.
"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water
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