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Strategic Marketing Course Overview
Strategic Marketing Course Outline
Module 1: Fundamentals of Marketing Strategy
- Understanding Marketing Strategy
- Role of Marketing in Business
- Market Research and Analysis
- Consumer Behavior Insights
- Competitive Analysis
- Setting SMART Marketing Objectives
Module 2: Market Segmentation and Targeting
- Segmenting Consumer Markets
- B2B Market Segmentation
- Selecting Target Markets
- Positioning Your Brand
- Unique Selling Proposition (USP)
- Effective Market Targeting Strategies
Module 3: Product and Service Strategy
- Product Development and Innovation
- Product Life Cycle Management
- Pricing Strategies
- Branding and Brand Management
- Creating a Brand Identity
- Product and Service Positioning
Module 4: Distribution and Channel Strategy
- Types of Distribution Channels
- Channel Selection and Management
- Retail Vs Online Distribution
- Channel Conflict Resolution
- Supply Chain Management
- Distribution Metrics and KPIs
Module 5: Integrated Marketing Communications
- Components of IMC
- Advertising Strategies
- Public Relations and Media Relations
- Digital Marketing
- Social Media Marketing
- Content Marketing
- Promotions and Sales
Module 6: Marketing Analytics and Data-Driven Decisions
- Importance of Marketing Analytics
- Data Collection and Analysis
- Customer Relationship Management (CRM)
- Key Metrics and KPIs
- ROI Measurement
- A/B Testing and Optimisation
Module 7: Strategic Marketing Planning
- Building a Marketing Plan
- SWOT Analysis
- Marketing Budgeting and Resource Allocation
- Implementation and Execution
- Monitoring and Adjusting the Plan
- Marketing Plan Presentation
Module 8: International and Global Marketing
- Expanding to International Markets
- Global Marketing Strategies
- Cultural Considerations
- Legal and Ethical Issues
- Global Branding
- Challenges and Opportunities in Global Marketing
Who should attend this Strategic Marketing Course?
The Strategic Marketing Training Course offers professionals a deep dive into the advanced concepts, tools, and strategies in marketing. This course can be beneficial for various professionals, including:
- Marketing Directors
- Brand Strategists
- Product Managers
- Digital Marketing Managers
- Market Research Analysts
- Business Development Managers
- Marketing Consultants
- CMOs (Chief Marketing Officers)
Prerequisites of the Strategic Marketing Course
There are no formal prerequisites required for attending the Strategic Marketing Training Course.
Strategic Marketing Course Overview
The Strategic Marketing process involves researching and setting goals and objectives that will maximise the effectiveness and success of your overall marketing strategy. In today's dynamic business landscape, where competition is fierce, understanding the intricacies of Strategic Marketing is paramount. This course equips individuals with the skills to craft compelling messages, analyse market trends, and drive business success.
Professionals across industries, especially those in managerial roles, should aim at mastering this course to enhance their strategic decision-making abilities and contribute significantly to their organisation's growth. This course is pivotal for marketing managers, business owners, and anyone involved in shaping an organisation's brand identity.
The 1-day Strategic Marketing Course by The Knowledge Academy offers a comprehensive and practical approach to marketing strategies. Delegates will delve into the intricacies of market analysis, customer behaviour, and strategic planning, gaining valuable insights to stay ahead in today's competitive market.
Course Objectives
- To develop a deep understanding of market dynamics and trends
- To craft persuasive and impactful marketing messages
- To analyse and interpret consumer behaviour for strategic decision-making
- To create and implement effective marketing plans
- To enhance brand positioning and management skills
- To leverage digital marketing tools for maximum impact
Upon completion, delegates will emerge with a refined skill set, ready to apply strategic marketing principles in their roles, driving business success and contributing to organisational growth.
What’s included in this Strategic Marketing Course?
- World-Class Training Sessions from Experienced Instructors
- Strategic Marketing Certificate
- Digital Delegate Pack
Why choose us
Ways to take this course
Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Strategic Marketing Course. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.
Unlock your potential with The Knowledge Academy's Strategic Marketing Course, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.
Experience the most sought-after learning style with The Knowledge Academy's Strategic Marketing Course. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Strategic Marketing Course sessions.
Highly experienced trainers
Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience
State of the art training venues
We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible
Small class sizes
Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment
Great value for money
Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value
Streamline large-scale training requirements with The Knowledge Academy’s In-house/Onsite Strategic Marketing Course at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.
Tailored learning experience
Leverage benefits offered from a certification that fits your unique business or project needs
Maximise your training budget
Cut unnecessary costs and focus your entire budget on what really matters, the training.
Team building opportunity
Our Strategic Marketing Course offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings
Monitor employees progress
The course know-how will help you track and evaluate your employees' progression and performance with relative ease
What our customers are saying
Strategic Marketing Course FAQs
Strategic marketing is a process of researching and setting goals and objectives that will enhance the effectiveness and success of your overall marketing strategy.
There are no formal prerequisites for attending this Strategic Marketing Masterclass course.
This Strategic Marketing Masterclass training is intended for anyone who manages businesses and needs to review their marketing strategy or decide on and implement key tactics and marketing activity.
Strategic marketing is used to achieve business goals by developing and maintaining a sustainable competitive lead.
Product, price, promotion, place, packaging, positioning and people are the seven types of marketing strategies.
This course is [ ] day(s)
Research and understand your target clients, position your brand in the marketplace, define and refine your service offerings, identify which marketing techniques you will use, and document your operational schedule and budget are the essential steps to create your Strategic Marketing plan.
During this Strategic Marketing Masterclass training, you will cover various topics such as introduction to Marketing Strategy, marketing competencies, models of consumer behaviour, product development strategy, relationship marketing, growth strategies, strategic market management, facilitating the implementation of strategies, etc.
The training fees for Strategic Marketing Course certification in the United Arab Emirates starts from USD1295
The Knowledge Academy is the Leading global training provider for Strategic Marketing Course.
Please see our Marketing Courses courses available in the United Arab Emirates
Why choose us
Best price in the industry
You won't find better value in the marketplace. If you do find a lower price, we will beat it.
Many delivery methods
Flexible delivery methods are available depending on your learning style.
High quality resources
Resources are included for a comprehensive learning experience.
"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water
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