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Consumer Behaviour Course Overview
Consumer Behaviour Course Outline
Module 1: Why We Need Qualitative Research Methods
- Data-Based Marketing Decision
- Qualitative vs. Quantitative
- How Qualitative Research Can Help to Answer Marketing Questions
Module 2: Evolution in Understanding Consumers and its Consequences
- Traditional Way of Understanding the Consumer
- New Approach to the Consumer
- Discovering the Unconscious Mind and its Implications
- Marketing Evidence for the Existence of Unconscious and Automatic Processes
- Evolution of Qualitative Research
Module 3: Qualitative Methods: Different Tools in the Hands of a Marketing Researcher
- Classic Qualitative Marketing Research Methods
- Variations Around Focus Groups
- Interactive Methods
- Closer to the Real Experience
- Exploring New Technologies
Module 4: Projective and Enabling Techniques
- What are Projective Techniques?
- When Projective and Enabling Techniques Can and Should be Used in Marketing Research
- Types of Projective Techniques
- Key Success Factors
- Projective and Enabling Techniques Most Commonly Used in Marketing Research
- Examples of Enabling Techniques
- Analysis and Interpretation of Projective and Enabling Techniques
Module 5: Defining the Research Questions and Research Schemeta
- Different Stages of Qualitative Research
- Defining the Research Area: From Marketing Questions to Research Questions
- Designing Research Schemata: Quantitative Thinking in Qualitative Research
- Additional Rules for Selecting Respondents
- Number and Type of Interviews
- Most Common Mistakes in Planning Research Schemata
Module 6: Art of Asking the Right Question
- Elementary Rules for a Good Discussion Guide
- Question Type Rules
- Question and Topic Sequence Rules
Module 7: Conducting an Interview – the Difference Between Good and Bad Moderators
- Good Moderation
- Choosing a Moderator for a Particular Research Project
- Characteristics of a Good Moderator
- Types of Skills Advisable for Group Discussion
- Types of Skills Advisable for Ethnographic Research
- Additional Skills Essential in Qualitative Research
- Six Major Mistakes in Moderation
Module 8: Analysing and Interpreting Qualitative Data
- Why is Qualitative Data Analysis Difficult?
- Qualitative Data Analysis Framework
- Types of Qualitative Marketing Research Results Presentation
- Principles of Qualitative Data Analysis
Who should attend this Consumer Behaviour Course?
The Consumer Behaviour Course is designed to provide professionals with an in-depth understanding of consumer psychology, decision-making processes, and behaviours. It can be beneficial for many professionals, including:
- Marketing Managers
- Brand Managers
- Market Researchers
- Product Managers
- Digital Marketers
- Customer Experience Specialists
- Sales Professionals
Prerequisites of the Consumer Behaviour Course
There are no formal prerequisites for this Consumer Behaviour Training Course.
Consumer Behaviour Course Overview
Marketing Courses play a pivotal role in equipping professionals with the skills necessary to navigate the dynamic landscape of Consumer Behaviour. In this one-day Consumer Behaviour Course offered by the Knowledge Academy, participants delve into the intricacies of understanding customer preferences and decision-making processes.
Learning about Consumer Behaviour is indispensable for professionals across various industries, especially marketers aiming to enhance their strategies. This knowledge in Marketing empowers professionals to tailor their approaches, making it crucial for marketing professionals seeking a comprehensive understanding of their target audience.
This 1-day training by The Knowledge Academy is designed to provide practical insights and strategies for mastering Consumer Behaviour. Delegates will gain actionable knowledge, enabling them to interpret consumer motivations, anticipate trends, and refine marketing campaigns effectively.
Course Objectives
- To comprehend the psychological factors influencing consumer choices
- To analyse and interpret data related to Consumer Behaviour patterns
- To develop strategies for effectively targeting and engaging specific consumer segments
- To understand the impact of culture and social influences on consumer decision-making
- To enhance marketing campaigns by aligning them with consumer preferences
- To apply Consumer Behaviour insights to improve product development and innovation
Upon completion of the Consumer Behaviour Course, delegates will emerge with a strategic understanding of consumer psychology, empowering them to create more targeted and successful marketing campaigns, ultimately contributing to their professional growth and organisational success.
What’s included in this Consumer Behaviour Course?
- World-Class Training Sessions from Experienced Instructors
- Consumer Behaviour Certificate
- Digital Delegate Pack
Why choose us
Ways to take this course
Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Consumer Behaviour Course. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.
Unlock your potential with The Knowledge Academy's Consumer Behaviour Course, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.
Experience the most sought-after learning style with The Knowledge Academy's Consumer Behaviour Course. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Consumer Behaviour Course sessions.
Highly experienced trainers
Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience
State of the art training venues
We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible
Small class sizes
Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment
Great value for money
Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value
Streamline large-scale training requirements with The Knowledge Academy’s In-house/Onsite Consumer Behaviour Course at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.
Tailored learning experience
Leverage benefits offered from a certification that fits your unique business or project needs
Maximise your training budget
Cut unnecessary costs and focus your entire budget on what really matters, the training.
Team building opportunity
Our Consumer Behaviour Course offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings
Monitor employees progress
The course know-how will help you track and evaluate your employees' progression and performance with relative ease
What our customers are saying
Consumer Behaviour Course FAQs
Consumer Behaviour refers to the study of individuals' decisions and actions regarding the selection, purchase, and use of goods and services, influenced by various psychological, social, and cultural factors.
Understanding Consumer Behaviour is crucial for marketers as it provides insights into customer preferences, helping create targeted marketing strategies. This knowledge enables businesses to tailor products, advertising, and services to meet the specific needs and desires of their target audience.
Anyone involved in marketing, sales, product development, or market research can benefit from Consumer Behaviour Certification Course, as it provides insights into understanding consumer motivations, preferences, and decision-making processes to inform strategic business decisions and improve customer satisfaction.
There are no formal prerequisites to attend the Consumer Behaviour Training Course. However, a basic understanding of marketing concepts or introductory business courses could be beneficial for grasping the material more effectively.
The Knowledge Academy offers flexible learning experiences by providing options for online instructor-led training, on-site training, classroom courses, and online self-paced training. This flexibility allows participants to choose the format that best suits their preferences and learning needs.
No prior knowledge is required to study Consumer Behaviour, although a basic understanding of marketing principles and psychology can be beneficial for grasping concepts more effectively.
Completing this Consumer Behaviour Course can open up career opportunities in marketing, market research, consumer insights analysis, advertising, product management, and retail management roles across various industries.
From The Knowledge Academy’s Consumer Behaviour Course page, fill in your details and contact information from the “Enquire Now” drop down menu, and one of our agents will get back to you regarding the further details. The price for this Consumer Behaviour Certification Course starts from £995.
The duration of this Consumer Behaviour Certification Course is 1 day.
By pursuing this Consumer Behaviour Course, you will acquire a comprehensive understanding of consumer decision-making processes, factors influencing behaviour, and the application of Consumer Behaviour theories to develop effective marketing strategies. The Consumer Behaviour Training aims to equip you with practical insights to navigate the dynamic landscape of consumer interactions.
The Consumer Behaviour Course covers a wide range of topics including consumer psychology, decision-making processes, market segmentation, branding strategies, and the impact of advertising and social media on consumer behaviour.
The Knowledge Academy in the United Arab Emirates is a leading training provider which offers multiple courses, comprehensive course content, experienced instructors, flexible learning options, and industry recognition, making it a reliable choice for attending this course.
The training fees for Consumer Behaviour Course certification in the United Arab Emirates starts from USD1295
The Knowledge Academy is the Leading global training provider for Consumer Behaviour Course.
Please see our Marketing Courses courses available in the United Arab Emirates
Why choose us
Best price in the industry
You won't find better value in the marketplace. If you do find a lower price, we will beat it.
Many delivery methods
Flexible delivery methods are available depending on your learning style.
High quality resources
Resources are included for a comprehensive learning experience.
"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water
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