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Digital Marketing Training

Digital Marketing Training is an umbrella term that refers to all courses that use digital technologies, for the most part the internet, to educate candidates on marketing processes.

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Courses

Diploma in Google Analytics Online

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 40 Hours

 Online

 From £195

Introduction to Google Analytics Online Training Course

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 10 Hours

 Online

 From £195

Search Engine Optimisation (SEO) Training Online Course

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 10 Hours

 Online

 From £195

About Digital Marketing Training

What is Digital Marketing Training?

Digital Marketing Training is an umbrella term that refers to all courses that use digital technologies, for the most part the internet, to educate candidates on marketing processes. This includes anything from google Search Engine Optimisation (SEO) to understanding google analytics. These courses allow candidates to improve the success of their marketing campaigns by assessing the processes that are used and identifying where these processes should be changed. 

 

About Digital Marketing Training Online

Digital Marketing is a crucial factor in the success of an organisation’s marketing campaign. Thus, Digital Marketing Training is an asset that an organisation would find desirable. The courses underneath the umbrella term, Digital Marketing Training, allow candidates to develop an in-depth knowledge of how to best market their products or services. The online Digital Marketing Training courses The Knowledge Academy provide are generic. This means that they can be applied to any marketing campaign and any product or service. The training courses then provide candidates with the foundational knowledge that can be developed to tailor each methodology to their own organisation.

Digital marketing differs from a more traditional method of marketing as it offers organisation’s the opportunity to assess how successful the marketing campaign is, whilst the campaign is still in progress. Therefore, Digital Marketing offers a step forwards on traditional marketing as organisations can analyse their campaigns to see how they can be updated to make them more successful. The use of Digital Marketing could then give a specific organisation a competitive edge over a business opponents and be incredibly valuable for the success of the company.

The e-learning nature of the Digital Marketing Training courses provide an alternative method of learning for candidates who do not have the time or funds to attend our classroom courses. Candidates are given a 90 day period to complete an online Digital Marketing Training course, starting from the first time delegates log in to their account. In addition, all the candidates need to complete the course is a device and an internet connection. The Computer Based Training (CBT) courses therefore give the delegates some flexibility in when they complete the courses and also where. 

 

Who is Digital Marketing Training online for?

The Digital Marketing Training online courses are aimed any individual who would like to learn about digital marketing techniques and how to implement them. It would be beneficial for candidates to have a basic knowledge of HTML, however this is not a requirement of enrolling on the course. The online nature of the Digital Marketing Training courses also make these courses ideal for individuals who have busy schedules or cannot attend the classroom courses. The courses offer candidates flexibility and a chance to learn at their own pace. These courses would be particularly beneficial for:

  • Web developers
  • Web marketers
  • Marketing team members

Why choose Digital Marketing Training?

Reasons to choose online training courses within Digital Marketing Training:

  • In the ever-changing environment of the internet, Digital Marketing is vital to maintain the reputation of an organisation
  • Consumers can access the internet at any point, meaning Digital Marketing must be of a high standard to keep consumers on the organisation's website
  • Gain a competitive advantage, for example learning how to implement SEO techniques, which can increase Google rankings
  • Can be applied to any organisation that would like to improve their Digital Marketing
  • Achieve Digital Marketing goals by improving knowledge and skills for doing so
  • Portray a commitment to improving Digital Marketing processes within an individual's organisation

Why train with us?

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Exams & Resources Included

All exams and resources are included for a comprehensive learning experience

Various Delivery Methods

Flexible delivery methods are available depending on your learning style

The Benefits

The benefits of completing an online Digital Marketing Training course for the individual include:

  • Increase in career prospects and earning potential as employers see these qualifications as desirable
  • Chance to improve your current company’s processes and marketing schemes
  • Successful outcomes allowing you to prove your skills and knowledge
  • Can be applied to any organisation, despite the sector, meaning that the skills attained are transferable
  • Allow your organisation to gain a competitive advantage
  • Depuict your commitment to specific marketing campaigns and also your organisation

The benefits of completing online Digital Marketing Training course for businesses include:

  • Maintain and improve company reputation by staying on top of content available about the organisation and minimise its impacts
  • Gain a competitive advantage by using the most up to date techniques
  • Can be applied to any organisation’s campaigns
  • Achieve marketing and overall company goals
  • Improve the efficiency and the outcome of marketing campaigns

Courses Within Digital Marketing Training

Introduction to Google Analytics Online Training Course

The Introduction to Google Analytics Online Training Course is designed to give candidates a foundational knowledge of Google Analytics and how to make the best use of it. The aim of this course is to give the delegates the skills needed to use Google Analytics as a marketing tool that will enhance the performance of the organisations website. The course will focus on the topic of; mastering the Google Analytics interface, measuring individual success with goals, funnels, and e-commerce, reporting and measuring visitors, devices, and traffic sources, and finally understanding what your visitors do on your site. These topics will allow candidates to understand why Google Analytics is important and how they can be used. There are no prior qualifications needed to enrol on this course. However, before starting the course, candidates must acquire an on-line administration access to an active Google Analytics account. In addition, if delegates are using Google Adwords, administrative access will also be needed fo this application.

 

Search Engine Optimisation (SEO) Training Online Course

The Search Engine Optimisation (SEO) Training Online Course provides candidates with tools and techniques to achieve higher rankings for their organisation in Search Engines. Therefore, when the course has been completed delegates will be able to efficiently optimise the content on their organisation's website for Search Engines, such as Google. The course will focus on the enhancing of website search engine ranking and performance and the use of Best Practises with SEO web design and campaigns. These topics will allow candidates to understand why SEO is important and also why it is important to follow Best Practise guidelines. There are no prerequisites for this course, yet it would be beneficial for candidates to have a prior knowledge of HTML in order ascertain the highest understanding of SEO and the processes surrounding it.

 

Diploma in Google Analytics Online

The Diploma in Google Analytics Online is an intensive qualification that goes into depth on the skills and knowledge needed to understand and use Google Analytics. Therefore, when delegates have completed this course they will be experts in Google Analytics and will have the ability to use them to improve their organisation's marketing scheme. There are no prerequisites for enrolling on this online course. 


Find Dates & Prices - Diploma in Google Analytics Online

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