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Business Training

  • Build a quality business case to make sound business decisions
  • Understand the benefits of a quality business case
  • Learn how to present a business case
  • Competitive pricing
  • Training in luxury venues
  • Courses delivered by world class training instructors
  • Training course includes certificates
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Course Dates, Locations & Prices (Top) | View Course Info
Course Name Date Location Duration Price Book Online
Presenting a Compelling Business Case 01/06/17 Kuala Lumpur
2 days $2435 Book now Enquire
Presenting a Compelling Business Case 03/08/17 Limited Seats Kuala Lumpur
2 days $2125 Book now Enquire
Presenting a Compelling Business Case 05/10/17 Kuala Lumpur
2 days $2435 Book now Enquire
Presenting a Compelling Business Case 07/12/17 Kuala Lumpur
2 days $2435 Book now Enquire
Presenting a Compelling Business Case 01/02/18 Limited Seats Kuala Lumpur
2 days $2125 Book now Enquire
Presenting a Compelling Business Case 05/04/18 Kuala Lumpur
2 days $2435 Book now Enquire

Course Information (Top) | View Dates & Pricing



Every day you have to make decisions about how to spend your time, your effort and your organisation’s money. How you make those decisions determines whether your organisation succeeds or fails. At the heart of any sound decision is a business case that examines the options, gathers evidence and identifies the resources required and the benefits that might accrue.

A good business case is so much more than simply the means to justify a decision. A well-written and well-researched business case will secure funding; make sure any project stays on the right side of regulation; marshals support for the cause; provides the platform for managing the project and the benchmark against which to measure progress. If you want people to listen to your ideas, if you want to make good decisions, if you want to make things better in your organisation, then you’ll have to be able to present a clear and compelling business case. This three day workshop shows you how to make sense of the task at hand and build confidence in your ability to build a well-argued case that you can present and defend in an authoritative and influential way.

This workshop is also designed to enable delegates to raise their speaking skills and make a mark by taking charge of the platform and connecting effectively with the audience, improving their chances of success when presenting to persuade, and become masters, not slaves, of PowerPoint business cases!


There are no pre-requisites.

Who should attend?

This three day workshop will benefit anyone responsible for driving change or new ideas forward in their business through influencing others to their cause. It is suitable for those who currently build business cases and who want to improve the quality of their output in terms of: credibility, argumentation, influence and presentation. It will be of particular benefit to busy managers who want to gain an overview or review of the whole process of developing a successful, compelling and influential business case and for those who want to raise their speaking skills.  

It will benefit those who are involved in high-level sales and who help their customers to ‘make the case’ to their bosses. People involved in project teams or product development teams who need to distinguish between operating/purchasing/development options will find the course valuable.  This course is as much about new thinking as about techniques. 

Delegates are encouraged to bring along a current business case or project they are working on to use as a ‘live’ tool during the workshop.

What will you learn?

  • Understand the whole process
  • Perform the research with all the tools to undertake an analysis
  • Develop a strategy, articulate your options, define the benefits, establish the costs, identify the risks… to make a compelling case
  • Construct and write an unbeatable, logical business case using words of influence
  • Master the skills to present as a compelling case, to inject interest in financial PowerPoint slides and to handle Q&A sessions masterfully

Course Outline


Part I: what is a business case?

  • What is a business case?
  • Why do you need a business case?
  • Objectives of a business case
  • Differences between business case and business planning
  • Different reasons for & types of business cases:
  • Reactive – the case for proving reductions
  • Proactive – the case for proving value
  • Elements in different types of business cases

Part II: building a business case – the research

How to do the research & gather evidence

The tools in the tool kit, including:

  • PESTel C
  • SWOT
  • Porter 5 Forces
  • Market analysis
  • Growth drivers
  • Comparative industry drivers
  • GE Grid
  • Strategic Options grid
  • ompetitor profiling tool
  • orce field analysis
  • Summary


Part III – building a business case – financial analysis

  • Overview & usability of financial analysis & ratios
  • Return on Investment
  • Payback Period
  • Net Present Value
  • Discounted Cash Flow
  • Cost Benefit Analysis
  • Business case information checklist

Part IV – how to write an unbeatable case

  • Writing an unbeatable business case
  • Structuring
  • The Report
  • Analysis of worked example
  • Hands –on: either a pre-prepared business case for a project that you are currently working on or use the case study presented in this workshop to create short outline for written report AND to present on Day 3.
  • The Powerpoint Presentation & interesting financial analysis slides
  • Tools to include to influence
  • Words that influence and enhance credibility
  • Summary


Part V – Presenting the case

  • What makes a credible presentation
  • Structures for impromptu speaking
  • Essential structural elements of a presentation
  • How to present with PowerPoint
  • Summary & overview hands-on case
  • Making YOUR Presentation (individual participants)
  • Feedback on presentations
  • Marshalling support
  • Handling questions & answers

The workshop touches upon but does NOT include detailed learning on:

  • Financial Analysis
  • Business Planning
  • Project Implementation
  • Project Management
  • Course Availability

    The spaces remaining on all courses across the website reflect the availability of the maximum printed course materials and equipment available in stock for any given event. If the spaces remaining do not appear, then there is comfortably enough lead time to provision course materials and equipment upon booking.

  • What time shall I arrive at the venue?

    Please arrive at the venue for 08:45am

  • What are the timings of this course?

    The course starts at 9am and finishes at 5pm

  • What are the pre-requisites?

    There are no pre-requisites.

  • What exam do I need to take?

    There is no exam.

  • Do you have a dress code?

    We recommend smart/casual attire.

  • What does The Knowledge Academy provide me on the course?

    Courseware Folder Certificate Experienced Instructor Refreshments Materials

  • What are the benefits of attending this course?

    This three day workshop shows you how to make sense of the task at hand and build confidence in your ability to build a well-argued case that you can present and defend in an authoritative and influential way.

What's Included?
  • Courseware Folder
  • Certificate
  • Experienced Instructor
  • Refreshments
  • Materials

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