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Magento Training - Magento Course

  • Learn how to use Magento correctly and quickly
  • Understand how to add extensions to your Magento store
  • Small classes to optimise trainer – delegate interaction
  • Interactive course for a higher standard of learning
  • Training in luxury venues
  • Courses delivered by world class training instructors
  • Training course includes materials
  • Book Online or Call 01344 203999 to speak to a training advisor today

Course Dates, Locations & Prices (Top) | View Course Info

Course Name Date Location Duration Price Book Online
Fundamentals of Magento Development 03/04/2017 Buxton
5 days £3749 Book now Enquire
Fundamentals of Magento Development 03/04/2017 Teesside
5 days £3749 Book now Enquire
Fundamentals of Magento Development 03/04/2017 Doncaster
5 days £3749 Book now Enquire
Fundamentals of Magento Development 03/04/2017 Poole
5 days £3749 Book now Enquire
Fundamentals of Magento Development 03/04/2017 Guildford
5 days £3749 Book now Enquire
Fundamentals of Magento Development 03/04/2017 London
5 days £3049 Book now Enquire
Fundamentals of Magento Development 03/04/2017 Preston
5 days £3749 Book now Enquire
Fundamentals of Magento Development 03/04/2017 Darlington
5 days £3749 Book now Enquire
Fundamentals of Magento Development 03/04/2017 Edinburgh
5 days £3449 Book now Enquire
Fundamentals of Magento Development 03/04/2017 Bromley
5 days £3749 Book now Enquire
Fundamentals of Magento Development 03/04/2017 Maidstone
5 days £3749 Book now Enquire
Fundamentals of Magento Development 03/04/2017 Newcastle
5 days £3449 Book now Enquire
Fundamentals of Magento Development 03/04/2017 Peterborough
5 days £3749 Book now Enquire
Fundamentals of Magento Development 03/04/2017 Bracknell
5 days £3749 Book now Enquire
Fundamentals of Magento Development 03/04/2017 Warrington
5 days £3749 Book now Enquire
Fundamentals of Magento Development 03/04/2017 Corby
5 days £3749 Book now Enquire
Fundamentals of Magento Development 03/04/2017 Heathrow
5 days £3749 Book now Enquire
Fundamentals of Magento Development 03/04/2017 Harrogate
5 days £3749 Book now Enquire
Fundamentals of Magento Development 03/04/2017 Swindon
5 days £3749 Book now Enquire
Fundamentals of Magento Development 03/04/2017 Jersey
5 days £3749 Book now Enquire

Course Information (Top) | View Dates & Pricing

Overview

Introduction

The Magento bootcamp is a fast track approach to building knowledge and experience across the Magento ecommerce system. Delegates will cover the best way to manage the product catalogue and create products; how to process orders and deal with sales and customer enquiries; gives you hands on experience on using the great inbuilt marketing and promotional tools; using the content management system to an advanced level and the knowledge to use multiple stores and websites from one Magento installation.

Pre-Requisites

There is no pre-requisite, but The Knowledge Academy recommends that you are computer literate, and have some familiarity with the internet.

Who should attend?

This workshop is for Magento merchants and anyone involved in running a Magento store as well as those who may be in the process of setting a Magento store.

You should attend this course if you are responsible for the day to day running of your store or if you are involved in pushing the store forward as a key channel for your business.

Ideal for merchants, administrators and ecommerce managers.

What will you learn?

  • Discover what Magento can do, learn to do it correctly and the short cuts to do it quickly
  • Give you and your staff confidence to run your store the way you want to run it
  • Learn ways you can get customers to buy more (and keep them coming back to your store)
  • Find out how to add extensions to your Magento store to create the best customer experiences

Course Outline

Overview of the Magento Catalogue

  • How the catalogue is put together
  • The important terminology
  • How to plan your catalogue and what to do before you put your first product in
  • Safeguarding yourself so mistakes can be reversed
  • How to plan your catalogue and make changes to your catalogue which will make life easier and save time in the long run.

Creating and Managing Attributes and Attribute Sets

  • The importance of attributes when creating a catalogue
  • Knowing what the different types of attributes are and what to use them for
  • Creating attribute sets and other tasks before you set up a product
  • The use of specific attributes for configurable products

Creating and Managing Store Products

  • The step by step process for creating a product for the first time
  • Understanding all of the different product types and when to use them
  • The trouble-shooters checklist that will save you time when resolving problems with products on your store
  • Setting up each of the product types
  • Understanding Magento's inbuilt stock control system
  • The importance of good naming conventions

Managing Categories

  • The categories options
  • Understanding when to use root categories and when to use sub-categories
  • Defining products within a category
  • Using reusable content (static blocks) and images within the category

Advanced Categories Features

  • Setting up filtering so that customers can restrict the view of products to the ones they are looking for
  • Adding custom sort facilities

Customer Service

  • Introduction to the areas of Magento for Sales and Customer Service staff
  • Understanding the order process and each of the steps
  • How the different ways to pay could affect an order
  • The importance of good record keeping to solve future problems and queries
  • How to quickly find orders or customers

Processing Online Orders

  • The step by step guide to ordering
  • How to process a paid order
  • Shipping orders and delivery tracking codes
  • Issuing credit notes for part or all of an order
  • Making adjustments to orders

Using Magento to Deal with Telephone/Offline orders

  • Setting up a customer account
  • Placing an order on an account
  • Taking payments over the phone
  • How to keep good notes on the order process
  • Discounting orders on the fly

Customer Information

  • Updating customer records
  • Creating and amending address details (including multiple addresses)
  • Reordering based on previous orders
  • Using customer accounts to help generate up-sell opportunities

The Inbuilt Customer Relationship Management (CRM) System

  • Keeping notes on each part of an order for future reference and problem solving
  • How to keep your customers informed at any/all stages of the ordering process
  • Using the CRM to keep your records in check

Using the Inbuilt Emails

  • Customising standard emails for example the order email to match your business
  • Opportunities to send out order sensitive promotions

Overview of where content can be managed

  • Navigation of the backend of the system
  • Difference between the content types
  • Overview of reusable content

The Content Management System (CMS)

  • Setting up content pages in your store
  • Using the WYSIWYG editor to format your content and understanding the elements available
  • Using the media centre to store your library of images that are outside of the catalogue.
  • Methods to help find images in the future.
  • Managing the pages including naming conventions

Managing Reusable Content with Static Blocks & Widgets

  • What are static blocks?
  • Creating a static block
  • Using a static block in your content
  • Using static blocks in product categories
  • Introduction to widgets - what are they?
  • Using widgets in pages of content
  • Using widgets to create product/ category specific content
  • Using widgets to put content information on any page of your site (including checkout process, registration success etc)

Using Variables and Customer Variables

  • Reduce the risk of error and repetition with the use of variables
  • Setting up and using the system variables
  • Configuring custom variables and where to use them
  • Using variables to create managable marketing messages

Overview of the Marketing Tools within Magento

  • What you can do within the Magento system to promote your products
  • Ways that Magento deals with seasonality
  • Common mistakes to avoid when promoting products
  • The value of sampling and split testing to ensure always improving results

Running and Managing your own Promotions

  • Using special prices
  • Cross-selling, up-selling and related products
  • Time dependant offers
  • What's the difference between Shopping Cart Rules and Catalogue Rules?
  • Where are shopping cart rules used?
  • Setting up vouchers
  • Setting up group specific offers
  • Using the query builder to create sophisticated and targeted offers
  • What are catalogue rules users?
  • Setting up simple sales
  • Setting up sophisticated sales
  • Using catalogue rules to make your promotions easier to manage

Search Engine Optimisation for Magento

  • Optimising products to be 'Search Friendly'
  • Identifying keywords and phrases that will generate sales
  • How to ensure your website is not seen as 'spam' by the search engines

Customising your Store

  • How easy it can be to install a completely new look for your store using themes
  • Changing the default content which appears on your store

Introducing the Multi Stores features

  • Currency conversion versus base currencies
  • Setting up a simple currency convertor
  • Setting exchange rates
  • The user experience
  • Creating store views
  • How editing products and categories changes when you are using a multistore system
  • Assigning currency
  • How to change product names and descriptions for each store view
  • Applying independent themes

Mobile Commerce

  • Applying mobile themes
  • Simple changes so the store looks good on mobile devices and desktops
FAQs
  • Course Availability

    The spaces remaining on all courses across the website reflect the availability of the maximum printed course materials and equipment available in stock for any given event. If the spaces remaining do not appear, then there is comfortably enough lead time to provision course materials and equipment upon booking.

  • What time shall I arrive at the venue?

    Please arrive at the venue for 08:45am

  • What are the timings of this course?

    The course starts at 9am and finishes at 5pm

  • What are the pre-requisites?

    There is no pre-requisite, but The Knowledge Academy recommends that you are computer literate, and have some familiarity with the internet.

  • What exam do I need to take?

    There is no exam.

  • Do you have a dress code?

    We recommend smart/casual attire.

  • What does The Knowledge Academy provide me on the course?

    The Knowledge Academy provides you with materials, an experienced instructor and refreshments.

  • What is the experience of the instructor delivering my course?

    All of our instructors have over ten years of experience.

What's Included?
  • Materials
  • Experienced Instructor
  • Refreshments
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