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Google Adwords Training | Google Adwords Training Courses

  • Learn how to use Google Adwords effectively
  • GUARANTEED LOWEST PRICE IN THE INDUSTRY
  • Learn how to use the Keyword Planner to find the most popular keywords
  • Learn techniques for improving conversion rates
  • Courses delivered by world class Google Adwords instructors
  • Gain an understanding of keyword searches

Course Dates, Locations & Prices (Top) | View Course Info

Course Name Date Location Duration Price Book Online
Google Adwords Training 03/03/2017 Birmingham
1 day £1299 Book now Enquire
Google Adwords Training 03/03/2017 Manchester
1 day £1299 Book now Enquire
Google Adwords Training 03/03/2017 London
1 day £1299 Book now Enquire
Google Adwords Training 03/03/2017 Glasgow
1 day £1499 Book now Enquire
Google Adwords Training 03/03/2017 Sheffield
1 day £1499 Book now Enquire
Google Adwords Training 03/03/2017 Southampton
1 day £1499 Book now Enquire
Google Adwords Training 03/03/2017 Liverpool
1 day £1499 Book now Enquire
Google Adwords Training 03/03/2017 Cardiff
1 day £1499 Book now Enquire
Google Adwords Training 03/03/2017 Norwich
1 day £1499 Book now Enquire
Google Adwords Training 03/03/2017 Cambridge
1 day £1499 Book now Enquire
Google Adwords Training 03/03/2017 Aberdeen
1 day £1499 Book now Enquire
Google Adwords Training 03/03/2017 Bristol
1 day £1499 Book now Enquire
Google Adwords Training 03/03/2017 Newcastle
1 day £1499 Book now Enquire
Google Adwords Training 03/03/2017 Edinburgh
1 day £1499 Book now Enquire
Google Adwords Training 03/03/2017 Nottingham
1 day £1499 Book now Enquire
Google Adwords Training 03/03/2017 Belfast
1 day £1499 Book now Enquire
Google Adwords Training 03/03/2017 Milton Keynes
1 day £1499 Book now Enquire
Google Adwords Training 03/03/2017 Dublin
1 day €1499 Book now Enquire
Google Adwords Training 03/03/2017 Leeds
1 day £1499 Book now Enquire
Google Adwords Training 03/03/2017 Reading
1 day £1499 Book now Enquire

Course Information (Top) | View Dates & Pricing

Overview

Introduction

Google Adwords Training will teach delegates how to use Google Adwords effectively. 

Delegates will gain hands-on experience on how to use the Google Adwords Application as well as the various tools surrounding it, such as the Keyword Planner.

Prerequisites

  • Basic knowledge of the use of keywords, websites, SEO and Google Adwords will be beneficial.

Who Should Attend?

We recommend this course to anyone in the following roles:

  • SEO Professionals
  • Web Developers
  • Bloggers
  • Advertisers
  • Online Marketing Professionals
  • Affiliate Marketers
  • Entrepreneurs
  • Digital Marketers
  • Web Content Writers

Course Structure

Google AdWords Training is a one-day course which teaches delegates about the application and its tools, such as the Keyword Planner.

This course will keep delegates on track, to improve their skills for advertising online.

Course Objectives

  • Become familiar with various tools in Google Adwords
  • Learn how to use the keyword planner to find the most popular keywords
  • Understand how to manage your Google Adwords account and how to use it
  • Learn techniques for improving conversion rates

Benefits of Course

  • Understand keyword searches, the competition of a keyword, and how to choose the right keyword
  • Learn different ways of increasing the traffic of your website
  • Understand different bidding strategies
  • Become familiar with use of Query Reports

Course Outline

Section A:

  • Introduction to Google Adwords
  • The use of Adwords
  • Tools in Adwords
  • Understanding the Fundamentals of Remarketing
  • Bidding
  • An Introduction to Keyword Planner
  • Using the Keyword Planner tool to search for keywords
  • Techniques for Using Keyword Planner
  • Search Engine Optimisation (SEO)

Section B:

  • Report
  • Use of Reports
  • Use of Google Analytics
  • Tables & Charts
  • Pivot Tables
  • Switching the table format
  • Using the filter
  • Use of Multidimensional Charts and Tables

Section C:

  • Pay Per Click (PPC)
  • Cost Per Click (CPC)
  • Cost Per Conversation (CPA)
  • Online Marketing
  • Search engine adverts
  • Types of Campaigns
  • How to create campaigns
  • Campaign Types
  • Campaign Subtypes
  • Status of Campaigns
  • Optimising Campaigns
  • Techniques for gaining profit from campaigns
  • Implementing Strategies
  • Text and Search Ads
  • Display Ads
  • Tips on Targeting visitors for Website
  • Connecting with Customers
  • Targeting Visitors
  • Landing Pages

Section D:

  • Tips on bidding
  • Competition of Keywords
  • Process of Searching for Keywords
  • Effects of Negative Keywords
  • Budget Planning
  • Ranking Advertisements
  • Understanding Display Planner
  • Ad Extensions
  • Strategies for Writing Ads

Section E:

  • Advertising on Google
  • Advertising on YouTube
  • Understanding Various Types of Advertisements
  • Importance of Keywords in Ads for Search Engines
FAQs
  • Course Availability

    The spaces remaining on all courses across the website reflect the availability of the maximum printed course materials and equipment available in stock for any given event. If the spaces remaining do not appear, then there is comfortably enough lead time to provision course materials and equipment upon booking.

  • What time shall I arrive at the venue?

    Please arrive at the venue at 8:45am.

  • What are the pre-requisites?

    Basic knowledge of the use of keywords, websites, SEO and Google Adwords will be beneficial.

  • Who should attend this course?

    We recommend this course to anyone in the following roles: SEO Professionals Web Developers Bloggers Advertisers Online Marketing Professionals Affiliate Marketers Entrepreneurs Digital Marketers Web Content Writers

  • Do you offer support for the course?

    We are able to provide support via phone & email prior to attending, during and after the course.

  • What is included in the course?

    Delegate pack consisting of course notes and exercises, Manual, Experienced Instructor, and Refreshments

  • What is the duration of this course?

    This course is 1 day.

  • How long until I receive the course confirmation details?

    Once your booking has been placed and confirmed, you will receive an email which contains your course location, course overview, pre-course reading material (if required), course agenda and payment receipts

What's Included?
  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor
  • Refreshments
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