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Google Adwords Training | Google Adwords Training Courses

  • Learn how to use Google Adwords effectively
  • GUARANTEED LOWEST PRICE IN THE INDUSTRY
  • Learn how to use the Keyword Planner to find the most popular keywords
  • Learn techniques for improving conversion rates
  • Courses delivered by world class Google Adwords instructors
  • Gain an understanding of keyword searches
Schedule

Course Dates, Locations & Prices (Top) | View Course Info

Course Name Date Location Duration Price Book Online
Google Adwords Training 07/04/2017 Manchester
1 day £1299 Book now Enquire
Google Adwords Training 07/04/2017 Birmingham
1 day £1299 Book now Enquire
Google Adwords Training 07/04/2017 London
1 day £1299 Book now Enquire
Google Adwords Training 07/04/2017 Cambridge
1 day £1499 Book now Enquire
Google Adwords Training 07/04/2017 Leeds
1 day £1499 Book now Enquire
Google Adwords Training 07/04/2017 Southampton
1 day £1499 Book now Enquire
Google Adwords Training 07/04/2017 Norwich
1 day £1499 Book now Enquire
Google Adwords Training 07/04/2017 Reading
1 day £1499 Book now Enquire
Google Adwords Training 07/04/2017 Milton Keynes
1 day £1499 Book now Enquire
Google Adwords Training 07/04/2017 Liverpool
1 day £1499 Book now Enquire
Google Adwords Training 07/04/2017 Sheffield
1 day £1499 Book now Enquire
Google Adwords Training 07/04/2017 Aberdeen
1 day £1499 Book now Enquire
Google Adwords Training 07/04/2017 Dublin
1 day €1499 Book now Enquire
Google Adwords Training 07/04/2017 Nottingham
1 day £1499 Book now Enquire
Google Adwords Training 07/04/2017 Belfast
1 day £1499 Book now Enquire
Google Adwords Training 07/04/2017 Cardiff
1 day £1499 Book now Enquire
Google Adwords Training 07/04/2017 Newcastle
1 day £1499 Book now Enquire
Google Adwords Training 07/04/2017 Glasgow
1 day £1499 Book now Enquire
Google Adwords Training 07/04/2017 Bristol
1 day £1499 Book now Enquire
Google Adwords Training 07/04/2017 Edinburgh
1 day £1499 Book now Enquire

Course Information (Top) | View Dates & Pricing

Overview

Introduction

Google Adwords Training will teach delegates how to use Google Adwords effectively. 

Delegates will gain hands-on experience on how to use the Google Adwords Application as well as the various tools surrounding it, such as the Keyword Planner.

Prerequisites

  • Basic knowledge of the use of keywords, websites, SEO and Google Adwords will be beneficial.

Who Should Attend?

We recommend this course to anyone in the following roles:

  • SEO Professionals
  • Web Developers
  • Bloggers
  • Advertisers
  • Online Marketing Professionals
  • Affiliate Marketers
  • Entrepreneurs
  • Digital Marketers
  • Web Content Writers

Course Structure

Google AdWords Training is a one-day course which teaches delegates about the application and its tools, such as the Keyword Planner.

This course will keep delegates on track, to improve their skills for advertising online.

Course Objectives

  • Become familiar with various tools in Google Adwords
  • Learn how to use the keyword planner to find the most popular keywords
  • Understand how to manage your Google Adwords account and how to use it
  • Learn techniques for improving conversion rates

Benefits of Course

  • Understand keyword searches, the competition of a keyword, and how to choose the right keyword
  • Learn different ways of increasing the traffic of your website
  • Understand different bidding strategies
  • Become familiar with use of Query Reports

Course Outline

Section A:

  • Introduction to Google Adwords
  • The use of Adwords
  • Tools in Adwords
  • Understanding the Fundamentals of Remarketing
  • Bidding
  • An Introduction to Keyword Planner
  • Using the Keyword Planner tool to search for keywords
  • Techniques for Using Keyword Planner
  • Search Engine Optimisation (SEO)

Section B:

  • Report
  • Use of Reports
  • Use of Google Analytics
  • Tables & Charts
  • Pivot Tables
  • Switching the table format
  • Using the filter
  • Use of Multidimensional Charts and Tables

Section C:

  • Pay Per Click (PPC)
  • Cost Per Click (CPC)
  • Cost Per Conversation (CPA)
  • Online Marketing
  • Search engine adverts
  • Types of Campaigns
  • How to create campaigns
  • Campaign Types
  • Campaign Subtypes
  • Status of Campaigns
  • Optimising Campaigns
  • Techniques for gaining profit from campaigns
  • Implementing Strategies
  • Text and Search Ads
  • Display Ads
  • Tips on Targeting visitors for Website
  • Connecting with Customers
  • Targeting Visitors
  • Landing Pages

Section D:

  • Tips on bidding
  • Competition of Keywords
  • Process of Searching for Keywords
  • Effects of Negative Keywords
  • Budget Planning
  • Ranking Advertisements
  • Understanding Display Planner
  • Ad Extensions
  • Strategies for Writing Ads

Section E:

  • Advertising on Google
  • Advertising on YouTube
  • Understanding Various Types of Advertisements
  • Importance of Keywords in Ads for Search Engines
FAQs
  • Course Availability

    The spaces remaining on all courses across the website reflect the availability of the maximum printed course materials and equipment available in stock for any given event. If the spaces remaining do not appear, then there is comfortably enough lead time to provision course materials and equipment upon booking.


  • What time shall I arrive at the venue?

    Please arrive at the venue at 8:45am.


  • What are the pre-requisites?

    Basic knowledge of the use of keywords, websites, SEO and Google Adwords will be beneficial.


  • Who should attend this course?

    We recommend this course to anyone in the following roles: SEO Professionals Web Developers Bloggers Advertisers Online Marketing Professionals Affiliate Marketers Entrepreneurs Digital Marketers Web Content Writers


  • Do you offer support for the course?

    We are able to provide support via phone & email prior to attending, during and after the course.


  • What is included in the course?

    Delegate pack consisting of course notes and exercises, Manual, Experienced Instructor, and Refreshments


  • What is the duration of this course?

    This course is 1 day.


  • How long until I receive the course confirmation details?

    Once your booking has been placed and confirmed, you will receive an email which contains your course location, course overview, pre-course reading material (if required), course agenda and payment receipts


What's Included?
  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor
  • Refreshments

best-price      customer-charter

Why Choose us?
  • Certified and Approved

    We're accredited by leading training organisations including AXELOS, BCS, The Chartered Institute of IT, APMG, PMI, The Open Group and many more.


  • Best Price Guarantee

    As well as providing the best training in the industry, we'll also provide it at the best price. We'll beat any like for like quote from our competitors.


  • World's Largest Global Training Provider

    We offer training in the more locations than any other provider with over 1200 training locations globally.


  • Trusted by Industry Leading Brands

    We're proud of our range of high-profile clients including brands such as JP Morgan, HSBC, British Airways, BskyB, Sony, AT&T to name only a few


  • Hands-on, Expert Instructor-led Classroom Training

    All our trainers are hand-picked, highly experienced, subject matter experts, who can not only train you but also use real world and practical examples.


  • Dedicated 24/7 Support

    We are here to provide help and guidance before, during and after your training course to make sure you get the most from your training

Reviews

29. Mar

APM Course Luton - Trainer Tim O'Connor

I recently attended APM Course with The Knowledge Academy and the course was delivered in Luton. I wanted to develop my understanding and knowledge of Project Management concepts and the appropriate Project Management methodologies and processes. It was great to attend the course as this enabled me to build on my practical work experiences. The training was conducted by Tim O'Connor , he was an excellent trainer and provided an enjoyable experience and welcome environment for learning. The course was delivered in a good location in Luton and course timing was great. We covered the course material , had time to go through questions and scenarios and reviewed any areas where I needed extra help. I am now more confident and have developed a stronger foundation in Project Management. Thanks to Tim for his professionalism and great teaching, I am most appreciative and glad that I attended the course and can now apply what I learned in my job. Thank you!

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29. Mar

APM and APMP Course - Luton - Booking Process, Pre-Course Information ( Knowledge Academy Advisor - Simon Child)

Great customer service from Knowledge Academy team in particular Simon Child. I have an extremely busy schedule and needed the flexibility and options when I could attend the courses. Simon was very helpful and patient, provided the pre-course information I required and answered all my questions. Planning to come back to Knowledge Academy for another course. Thanks!

Read more >>

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