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CRM Database Training | CRM Database Training Courses

  • Be able to improve your customer relationship strategies
  • GUARANTEED LOWEST PRICE IN THE INDUSTRY
  • Includes pre-course material, manuals, and certificates
  • Gain knowledge on marketing and management techniques 
  • Courses delivered by world class CRM instructors
  • Understand different customer needs and requirements

Course Dates, Locations & Prices (Top) | View Course Info

Course Name Date Location Duration Price Book Online
CRM Database Management Training 02/03/2017 Birmingham
2 days £1949 Book now Enquire
CRM Database Management Training 02/03/2017 Manchester
2 days £1949 Book now Enquire
CRM Database Management Training 02/03/2017 London
2 days £1949 Book now Enquire
CRM Database Management Training 02/03/2017 Glasgow
2 days £2249 Book now Enquire
CRM Database Management Training 02/03/2017 Sheffield
2 days £2249 Book now Enquire
CRM Database Management Training 02/03/2017 Southampton
2 days £2249 Book now Enquire
CRM Database Management Training 02/03/2017 Liverpool
2 days £2249 Book now Enquire
CRM Database Management Training 02/03/2017 Cardiff
2 days £2249 Book now Enquire
CRM Database Management Training 02/03/2017 Norwich
2 days £2249 Book now Enquire
CRM Database Management Training 02/03/2017 Cambridge
2 days £2249 Book now Enquire
CRM Database Management Training 02/03/2017 Aberdeen
2 days £2249 Book now Enquire
CRM Database Management Training 02/03/2017 Bristol
2 days £2249 Book now Enquire
CRM Database Management Training 02/03/2017 Newcastle
2 days £2249 Book now Enquire
CRM Database Management Training 02/03/2017 Edinburgh
2 days £2249 Book now Enquire
CRM Database Management Training 02/03/2017 Nottingham
2 days £2249 Book now Enquire
CRM Database Management Training 02/03/2017 Belfast
2 days £2249 Book now Enquire
CRM Database Management Training 02/03/2017 Milton Keynes
2 days £2249 Book now Enquire
CRM Database Management Training 02/03/2017 Dublin
2 days €2249 Book now Enquire
CRM Database Management Training 02/03/2017 Leeds
2 days £2249 Book now Enquire
CRM Database Management Training 02/03/2017 Reading
2 days £2249 Book now Enquire

Course Information (Top) | View Dates & Pricing

Overview

Introduction

CRM Database Management Training helps delegates improve their customer relationship strategies. 

CRM (Customer Relationship Management) systems include a database which stores information for customers and also for communicating with consumers. 

During this training course, candidates will gain knowledge on customer service, management techniques and marketing strategies.

Prerequisites

  • This course has no prerequisites, however basic knowledge of databases will be helpful.

Who Should Attend?

We recommend this course to anyone in the following roles:

  • Marketing Professionals
  • Customer Service Representatives
  • Database Administrators
  • Supervisors
  • CRM Managers

Course Structure

CRM Database Management Training is a two-day course. The training course consists of the following six modules:

  • In the first module, delegates will get an overview of CRM, customising products, and information-based marketing
  • The second module describes the concepts of marketing components, segments, reporting and designing models for success
  • The third module includes techniques for gathering information and task automation using a CRM database
  • The fourth module includes methods of managing cells and CRM activities
  • The fifth module details customer service and understanding different customers’ needs
  • The sixth module describes the CRM Strategy for Human Resources and workflow process

Course Objectives

  • Learn various methods for solving Business and Marketing Challenges
  • Identify segments within the CRM database
  • Learn classification techniques for marketing opportunities
  • Understand your impact on the consumer and identify methods to improve 
  • Learn to improve your business’ performance
  • Understand the concepts of customer relationship management
  • Develop strategies for communicating with consumers
  • Create Information-Based Marketing strategies for a business
  • Understand the process of relationship management

Benefits of Course

  • Delegates will be able to improve their customer service skills
  • Ability to target profitable consumers
  • Increase efficiency through automation
  • Communicate effectively with consumers
  • Manage data regarding of storage and transformation
  • Develop direct marketing plans for better results

Course Outline

Module One: CRM Marketing

  • Using predictive modelling
  • Building new customer relationships
  • Customising products and services
  • Information-based marketing
  • Develop marketing plans
  • Components of a contact centre
  • Implementation plans
  • Marketing strategies

Module Two: Database CRM

  • Searching CRM records
  • Creating a customer’s record
  • Database auditing
  • Creating document templates
  • Creating and deleting records
  • Types of database marketing
  • Concepts of report, queries and dashboard
  • Collaborating with database
  • Components of a marketing record
  • Identifying segments within the data

Module Three: Tools and Techniques

  • Data mining techniques
  • Control consumer service quality and performance
  • Using consumer data
  • Develop a compensation model to help motivate your agents
  • Customer segmentation
  • Update consumer information
  • Task automation
  • Proactive techniques

Module Four: Database Management

  • Collecting data
  • Cell-based methods
  • Managing consumer satisfaction
  • Identifying and managing sales information
  • Improve integrity of data
  • Backup and recovery process
  • Modifying contents
  • Scanning the records
  • Maintaining data consistency
  • Supporting internal operations
  • Configuration and performance management
  • Maintaining useful information

Module Five: Services

  • Providing faster responses to customer enquiries
  • Understanding customers’ needs
  • Improving business efficiency
  • Expand your customer base
  • Designing customer service programs
  • Improving consumer retention

Module Six: CRM Strategy

  • Identifying stakeholders
  • Finding the opportunity
  • Consumer satisfaction
  • Implementation planning
  • Integration and alignment of organisational processes
  • Data warehousing
  • Consumer profile data
  • Workflow process
  • Human Resources
  • Customer Data Strategy
  • Effective campaign management
  • Contact strategy optimisation
FAQs
  • Course Availability

    The spaces remaining on all courses across the website reflect the availability of the maximum printed course materials and equipment available in stock for any given event. If the spaces remaining do not appear, then there is comfortably enough lead time to provision course materials and equipment upon booking.

  • What time shall I arrive at the venue?

    Please arrive at the venue at 8:45am.

  • What are the pre-requisites?

    This course has no prerequisites, however basic knowledge of databases will be helpful.

  • Who should attend this course?

    We recommend this course to anyone in the following roles: Marketing Professionals Customer Service Representatives Database Administrators Supervisors CRM Managers

  • Do you offer support for the course?

    We are able to provide support via phone & email prior to attending, during and after the course.

  • What is included in the course?

    Delegate pack consisting of course notes and exercises, Manual, Experienced Instructor, and Refreshments

  • What is the duration of this course?

    This course is [ 2 ] day(s)

  • How long until I receive the course confirmation details?

    Once your booking has been placed and confirmed, you will receive an email which contains your course location, course overview, pre-course reading material (if required), course agenda and payment receipts

What's Included?
  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor
  • Refreshments
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